Closed loop Marketing – Incorporating Marketing, Sales and Analysis
Closed Loop marketing is one of the most important terminology in marketing space that incorporates the three valuable aspects – marketing, sales and analysis. Almost a century before John Wanamaker spoke “Half the money I spend on advertising is wasted […]Read More
Digital Marketers – Identify the Key Mobile Customer Behavior to Deliver Better Experiences
Can anyone imagine his or her life without mobile? Well, I cannot and along with me not the millions of people who access mobile and love it more than their lives. Going back to business arena, it’s an obvious fact […]Read More
8 Efficient Reasons: Why Your Marketing Team isn’t effective?
Is your marketing team is effective? Are they doing well to generate leads and then converting them into the sales? Well if you have the answers, then I am also having the reasons! You know what they say about the […]Read More
Sales and Marketing: 6 Simple Steps to Alliance
The seeming inability of sales and marketing teams to align has been the bane of executives and strategic planners everywhere. 90% of the time, the divisive complaint remains the same – marketing does not provide enough leads and when they […]Read More
Lessons In A Squeaky-Clean Cause Marketing Campaign!
The internet and massively increased connectivity is fueling increased transparency and honesty throughout the globe. A classic example of this is how political ‘vote banking’ is becoming increasingly hard to implement because of opinions and news that spread faster and […]Read More
5 Tips – Can Make You a SEO Geek!!
Every now and then marketer looks on for new SEO technique that would provide higher visibility across search engines. With marketing departments increasingly seeing more value in digital services, PR professionals must understand how to best incorporate SEO tactics into […]Read More
4 Winning Strategies to Beat the Competition
Today marketing or selling your products is not less that any war. As the competition is touching the peak, it’s time to pull up the socks to sustain in their business. Competitors win what seems like every project you vie […]Read More
Viral Marketing – A Phenomenal Solution
Well, the weather in the world of “web” is creating quiet a buzz, so this time I have decided to inject something “viral”. Viral marketing is an innovative idea or a technique that you can use to promulgate marketing messages […]Read More
Top 15 Leads Generation Tips
Efficient lead generation starts with good user experience. People respond well to things they like. They do what is comfortable and trustworthy. They avoid pain, angst and work. And the more specifically you can speak their language and earn their […]Read More
List Segmentation: Why It Matters and How to Segment It
Since the very beginning when it was first introduced as a marketing concept, segmentation has remained at the heart of all the marketing activities undertaken by marketers across industries. It has successfully transitioned itself to the digital age without any […]Read More