Smart B2B Marketing=B2C accompanied by a twist
Marketing to a business (B2B) and marketing to an individual (B2C) are very much analogous in terms of the basic principles of marketing. Both B2C and B2B marketing targets reflect the basic principles of the marketing phenomenon. The competent B2B […]Read More
Four Ways to Protect Customer Data
Millions of consumers are put at risk each year as companies lose control of customers’ personal data. The massive data breach at Epsilon has everyone thinking about ways to secure customer data. Security begins with knowing just how much information […]Read More
5 Interlinked Strategies: Hitch Up Your Small Business
Starting a business of your own is every man’s dream. However it’s not that easy. You can have the unique idea of a ‘hit’ strategy. But until and unless you know the process to launch, sustain and manage the LDC […]Read More
Marketing CPR: How to Revive & Reestablish Old Customers!
If a person has bought from you before (but doesn’t anymore), there exists a good chance that they may buy from you again. And if you’re planning to get them back to the funnel, you need to find out the […]Read More
Lead Generation Objectives – Achieved!!
As B2B marketers we are all aware of the importance of measuring, tracking and reporting on key metrics and goals. For ex- Your lead generation data, if you know what your marketing team can generate for new leads and you […]Read More
Cross-Selling Like A Professional: How To Drive Sales & Make Clients Happier!
What can be really frustrating for a sales manager is when the good talent ditches the organization and is replace by raw potential aka newbie salesmen. These rookies tend to be so very ecstatic about their first actual sales that […]Read More
LinkedIn – A Powerful Tool For Business Marketing
Linkedin is considered as the most effective social networking site to help grow your business. Linkedin is such a powerful business marketing resource that its membership has doubled in past one year and grows every person per second. Here most […]Read More
5 Cost-Effective Marketing Tips For Small Businesses
An effective marketing plan is very important for all the businesses, irrespective of the size. While large businesses have the opportunity to invest heavily, small businesses do not have that luxury. The challenge for small businesses is to figure out […]Read More
Online Reputation – Have You Started Monitoring Yet?
Online Reputation can cost you high time with a reasoning well enough to make or break deal. Let’s say if you have given a powerful presentation to a pulpy new client and are just about to ask how many subscriptions […]Read More
Stay Ahead Of The Competition With Diversity Marketing!
With the internet spreading at and an exponentially increasing pace, marketers will soon realize that confining their approach to a single generalized audience will be a major faux pas. Globalization is hot on the heels of marketing firms and departments […]Read More