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- Mar 04
- John Duff
Leverage Buyer Personas to Boost email conversions
A buyer persona is the right profile of the target customer after executing detailed research on the audience. In the complex market scenario, where every customer is unique, you need to understand the needs of each of the customers accurately, […]
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- Feb 06
- John Duff
Top 15 Most Influential Women in B2B Marketing
The B2B industry is composed of various job roles, with both men and women of equal caliber. However, some women in the business world have made their presence reach the new heights with their dedication and expertise, regardless of the […]
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- Jan 09
- John Duff
What Should Be Your New Year Resolution For Great CX
Is your New Year resolution only about eating healthier food, exercise more, and losing weight? There is certainly plenty of merit in following it for an entire year. But, how about excelling at customer experience? How about offering something of […]
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- Nov 26
- John Duff
Generate Leads in 2020 with Email and Direct Mail Marketing Methods
Do email and direct mail marketing strategy works concurrently? Yes! To tell you the truth – they can. Email and direct mails aren’t two different nodes of the tree. They belong to each other and are capable of producing the […]
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- Oct 31
- John Duff
The Journey of Salesforce towards $10 Billion Empire
Salesforce, which started its life in March 1999 in a one-bedroom apartment, is now worth $134.16B. The three men – Parker Harris, Frank Dominguez, and Dave Moellenhoff started working in this tiny office along with Marc Benioff. The goal of […]
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- Oct 03
- John Duff
How B2B Brands Can Start Building an Email List – The Complete Guide
We have been listening all this while how email is capable of outperforming social media channels effectively. But have you ever tried this strategy to see the difference by yourself? Probably, your answer will be no since you are here […]
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- Aug 29
- John Duff
50 Greatest Labor Day Email Subject Line Ideas
We will soon approach the unofficial end of summer! It’s the best time for the marketers to put together their next holiday email campaigns for Labor Day deals. This end-of-summer campaign is ideal for increasing audience engagement, as it is […]
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- Aug 14
- John Duff
Stay Up-to-date with Latest B2B Telemarketing Tips
People keep saying telemarketing doesn’t work in 2019. But many successful businesses still rely on this strategy to drive conversions and revenue. Be it Fortune 500 companies or recently introduced startups, they all take in sales reps eagerly dialing numbers […]
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- Jul 30
- John Duff
Must-Try B2B Brand Awareness Activities For Every Marketer
Did you know that a lack of brand awareness is termed as the root cause of all marketing miseries? The primary reason behind it is the level of difficulty associated with the measurement of brand awareness. Although brand awareness is […]
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- Jul 16
- John Duff
Email Marketing: Use CRM and Marketing Automation for Better Results
It isn’t surprising to know that your organization still uses email communication to share the data as well as bond with the customers. But at the same time, this traditional mode of interaction hasn’t remained the same since it first […]
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