-
Deadly Content Marketing Mistakes You Must Avoid
Marketing your content the right way could be the difference between ranking high in search results and struggling to get any traffic at all. Of course, great content is a big part of the equation, but content marketing can be […]
Read more -
How to Master B2B Sales?
Executing B2B Sales just needs the right mastery. While every representative has the subconscious desire to increase sales numbers, one can’t just push any product to customers, and tell them to purchase it. You need to follow step by step […]
Read more -
Email Marketing Trends to Watch for 2021
Email marketing, after a year of great upheaval-2020, would witness a massive transformation to meet the marketing needs of organizations. While this form of marketing is one of the oldest forms but it also has not been spared by the […]
Read more -
How to Optimize Customer Quality with Email Lead Scoring
Are you facing a storm of low-quality leads? Then you are in the right place!!! We are here to decipher the code to generate the best quality leads through lead scoring. What is Lead Scoring? Lead scoring is the process […]
Read more -
How Firmographic Data Help Achieve Business Targets
The sales cycle at B2B organizations is getting elongated over the years. This calls for the right action so that representatives reach the potential customer at the right time for optimized and quicker results. With the increasing adoption of the […]
Read more -
Comprehensive Guide to Developing Your Email Marketing Plan
Of-late, marketers have been wondering what would be the best email marketing plan guide. After executing a good number of trial and error methods, they now acknowledge that a comprehensive email marketing plan would be an accurate approach to achieve […]
Read more -
Is your Marketing Strategy Backed by the Right Data?
Every organization needs to develop the right marketing strategy so that they can reach the right prospect and convert them into customers. In the current uncertain business world, and ever-changing marketing practices, one needs to adapt to the latest marketing […]
Read more -
6 Email Campaigns Can Help Convert More Leads into Customers
Across the world, B2B companies are generating leads with the help of the email campaign, but do all of it get converted? Not really!!!! As a marketer, you need to check at least 80% of your generated leads get converted, […]
Read more -
Leverage Buyer Personas to Boost email conversions
A buyer persona is the right profile of the target customer after executing detailed research on the audience. In the complex market scenario, where every customer is unique, you need to understand the needs of each of the customers accurately, […]
Read more -
Top 15 Most Influential Women in B2B Marketing
The B2B industry is composed of various job roles, with both men and women of equal caliber. However, some women in the business world have made their presence reach the new heights with their dedication and expertise, regardless of the […]
Read more