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How to Optimize Customer Quality with Email Lead Scoring
Are you facing a storm of low-quality leads? Then you are in the right place!!! We are here to decipher the code to generate the best quality leads through lead scoring. What is Lead Scoring? Lead scoring is the process […]
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How Firmographic Data Help Achieve Business Targets
The sales cycle at B2B organizations is getting elongated over the years. This calls for the right action so that representatives reach the potential customer at the right time for optimized and quicker results. With the increasing adoption of the […]
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Comprehensive Guide to Developing Your Email Marketing Plan
Of-late, marketers have been wondering what would be the best email marketing plan guide. After executing a good number of trial and error methods, they now acknowledge that a comprehensive email marketing plan would be an accurate approach to achieve […]
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Is your Marketing Strategy Backed by the Right Data?
Every organization needs to develop the right marketing strategy so that they can reach the right prospect and convert them into customers. In the current uncertain business world, and ever-changing marketing practices, one needs to adapt to the latest marketing […]
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6 Email Campaigns Can Help Convert More Leads into Customers
Across the world, B2B companies are generating leads with the help of the email campaign, but do all of it get converted? Not really!!!! As a marketer, you need to check at least 80% of your generated leads get converted, […]
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Leverage Buyer Personas to Boost email conversions
A buyer persona is the right profile of the target customer after executing detailed research on the audience. In the complex market scenario, where every customer is unique, you need to understand the needs of each of the customers accurately, […]
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Top 15 Most Influential Women in B2B Marketing
The B2B industry is composed of various job roles, with both men and women of equal caliber. However, some women in the business world have made their presence reach the new heights with their dedication and expertise, regardless of the […]
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What Should Be Your New Year Resolution For Great CX
Is your New Year resolution only about eating healthier food, exercise more, and losing weight? There is certainly plenty of merit in following it for an entire year. But, how about excelling at customer experience? How about offering something of […]
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Generate Leads in 2020 with Email and Direct Mail Marketing Methods
Do email and direct mail marketing strategy works concurrently? Yes! To tell you the truth – they can. Email and direct mails aren’t two different nodes of the tree. They belong to each other and are capable of producing the […]
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The Journey of Salesforce towards $10 Billion Empire
Salesforce, which started its life in March 1999 in a one-bedroom apartment, is now worth $134.16B. The three men – Parker Harris, Frank Dominguez, and Dave Moellenhoff started working in this tiny office along with Marc Benioff. The goal of […]
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