Storytelling in Technology Marketing: 3 Practical Ways To Do It Better
Technology marketing is a tough job! And there’s a lot talked about it on the web. However, what we often skip to discuss is the reason that makes it tough or say, tougher. To simplify, being technology marketers, often we […]
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Customer Feedback Survey: These Mistakes Can Cost You Your Customers
Customer feedback survey is a great way to get insights that help you know your customers better. Not only it lets you measure customer satisfaction but also offers you the methods to improve customer retention. This is the reason that […]
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3 Biggest Reasons Your B2B Customer Experience Initiatives Are Failing
When it comes to the success or failure of a business, customer experience falls at the core. And when we talk of B2B, it becomes something you can’t afford to skip. The reason is B2B organizations are built on the […]
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4 Brilliant Ways to Gain More Customers with Data-driven Marketing
‘Data’, today, is the buzzword. And data-driven marketing is the trend of the era. Thanks to the Internet of Things (IoT), there’s a lot of data available today. The reason many marketers are jumping on the bandwagon of data-driven marketing […]
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The Rise of a New Mobile Marketing Era: What’s Hot You Need to Watch?
You check emails on mobiles. You make purchases via mobiles, and you read blogs on mobiles. Mobiles are everywhere! Talk about the one thing you find challenging to live a day without and of course, the word ‘Mobile’ will never […]
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5 Things to Consider When Choosing a B2B Data Provider
These days, Data is the talk of the B2B marketing town. And investing in data that is good is the major priority of most of the B2B marketers. However, the job is really a tough one. To gather customer data […]
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4 Tips to Create the Best Calls-To-Action for B2B Lead Generation (with examples)
The motive of calls-to-action is simple. They guide your visitors about what actions to take, and they help you in generating more leads. This is the reason CTAs are an important part of any online marketing strategy. But, the success […]
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4 Myths That Are Failing Your Email Marketing Campaigns
Email in business is decades old. And the chief chaos with the oldest things is they move with a set of beliefs – pre-conceived notions. Though some of the beliefs are unarguably true, some turn up as ‘not working’ for […]
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How to Target B2B Customers with User-Generated Content Marketing?
Did you know that 93% of consumers find User Generated Content to be helpful when making a purchasing decision? (Source: AdWeek) User Generated Content is the practice wherein your users or clients create content for you, and you just have […]
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5 Smart Ways to Spend Your Extra Year-end Marketing Budget
The mid of December brings a year-end crunch of unfinished businesses for many marketers. Especially for those who are left with an extra unspent marketing budget – that ‘extra’ is worth more than what you think! While utilizing the allocated […]
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