Selling to the New B2B buyer?
It’s a fact; selling is not easy!!! As customers become aware of more options in the market, getting increased sales conversions in a short span has become a challenge. One needs to have a sharp mind to read their psychology […]Read More
5 Learnings from the Email Marketing Mistakes
Marketers across the globe are prone to commit email marketing mistakes. This is a fact; as a marketer, when you juggle a lot of tasks, a small deviation in focus could result in a big blunder. There are high chances, […]Read More
8 Emails Tactics help Improve Customer Retention
With increasing competition, retaining a customer has become challenging. Organizations are implementing new tactics and approaches to engage the customer in the best way. As per a quote by Brian Balfour, former VP Growth at HubSpot: “If your retention is […]Read More
Demand Generation VS. Lead Generation – What’s the difference?
Of late, B2B organizations have been struggling to generate quality leads due to the business catastrophe caused by the pandemic. As an organization, you have to revamp your process and tactics to overcome these hurdles. It is challenging but not […]Read More
6 Best Practices for Email Marketing List Management
Email marketing list management process is challenging for any organization, but without that, your campaign would derail from the track. As per a report, almost 87% of the marketers aim to increase their spending on email marketing. – Campaign Monitor […]Read More
Best Business Practices During COVID-19 Outbreak
Businesses across the world are at the crossroads, where they are facing unique constraints of dwindling revenue and dissatisfaction among employees. An organization needs to value its employee as an asset so that even during these critical times, they could […]Read More
5 Ways to Incorporate NLP and ML into Your Email Campaign
“Predicting the future isn’t magic, it’s artificial intelligence.” – Dave Waters Email marketing continues to be an undisputed part of digital marketing, enabling marketers to establish direct and effective business communication with their targeted audience. That is not all; by […]Read More
5 Key Personalized Marketing Challenges and How to Overcome Them
Personalization is proven to be the prime driver of marketing success in today’s business world. The exciting promise of personalization is spread all over the internet. Marketers overpoweringly claim (18%) that personalization helps advance customer relationships, with 52% agreeing it […]Read More
Top Email Marketing Trends to Generate Leads in 2020
With the number of email accounts growing at a faster pace, it is predicted that email marketing will be an effective strategy to communicate with the existing and potential customers. So, does that mean email marketing works in 2020? While […]Read More
How To Utilize Behavioral Data For Triggering B2B Emails?
In addition to offering essential information regarding your company’s services and products to motivate the purchasing decision of your customers, various email marketing best strategies can also help in building engagement as well as trust with your consumers. However, a […]Read More