-
- Mar 04
- John Duff
Leverage Buyer Personas to Boost email conversions
A buyer persona is the right profile of the target customer after executing detailed research on the audience. In the complex market scenario, where every customer is unique, you need to understand the needs of each of the customers accurately, […]
Read more -
- Feb 06
- John Duff
Top 15 Most Influential Women in B2B Marketing
The B2B industry is composed of various job roles, with both men and women of equal caliber. However, some women in the business world have made their presence reach the new heights with their dedication and expertise, regardless of the […]
Read more -
- Jan 09
- John Duff
What Should Be Your New Year Resolution For Great CX
Is your New Year resolution only about eating healthier food, exercise more, and losing weight? There is certainly plenty of merit in following it for an entire year. But, how about excelling at customer experience? How about offering something of […]
Read more -
- Dec 03
- John Duff
Year-End Deal: Thomson Data Announces $2020 Off on all Lists
December 03, 2019 – Plano, Texas: The Winter season, and particularly the year-end, is a unique time for businesses to make the best use of the unutilized budgets assigned this financial year. It is practically a necessity for the growth […]
Read more -
- Nov 26
- John Duff
Generate Leads in 2020 with Email and Direct Mail Marketing Methods
Do email and direct mail marketing strategy works concurrently? Yes! To tell you the truth – they can. Email and direct mails aren’t two different nodes of the tree. They belong to each other and are capable of producing the […]
Read more -
- Oct 31
- John Duff
The Journey of Salesforce towards $10 Billion Empire
Salesforce, which started its life in March 1999 in a one-bedroom apartment, is now worth $134.16B. The three men – Parker Harris, Frank Dominguez, and Dave Moellenhoff started working in this tiny office along with Marc Benioff. The goal of […]
Read more -
- Oct 03
- John Duff
How B2B Brands Can Start Building an Email List – The Complete Guide
We have been listening all this while how email is capable of outperforming social media channels effectively. But have you ever tried this strategy to see the difference by yourself? Probably, your answer will be no since you are here […]
Read more -
- Oct 01
- John Duff
Thomson Data Launches Customer Base – A Perfect Technographic Data Solution
October 1, 2019 – Plano, Texas: Thomson Data, a global leader in B2B marketing solution, unveiled its world-class technographic data solution last month. Providing high-quality technology data since its inception, the company has always believed in helping clients with its […]
Read more -
- Sep 18
- John Duff
The Truth About Reaching IT Buyers [Whitepaper]
If you are a marketer who wants to make some strategic changes in the IT sales, you are in the right place. This whitepaper focuses on the IT buying process and other influencing factors.
Read more -
- Sep 03
- John Duff
A Beginners Guide to Generating Leads For It Industry [Free Guide]
The ever-increasing competition online has made lead generation a tedious task. Despite the massive data available on their fingertips, the B2B marketers still struggle to generate high-quality leads and convert them into customers. One need to follow various tactics and revisit the strategies implemented before to get a more significant number of potential clients for the IT industry.
Read more