From relying on basic text to incorporating visually engaging infographics, email marketing has come a long way. Even so, new trends and promotional strategies are leading to the creation of distinctive templates designed to help with lead conversion and buyer retention. But how do you discern among all the different …
What is a B2B Marketing Funnel? Step-by-step strategy to attract and convert visitors Combination of SEO, paid ads and social media marketing Enables segmentation for personalized marketing It’s a long sales process Builds a connection with the user Advantages of B2B Marketing Funnel Improves SEO performance Boost brand awareness and …
With the growth of businesses across the globe, it’s important to revolutionize marketing efforts as well. Emails provide the exact solution to turn simple marketing propositions into impactful messaging. Emails are more than a mere method of sending and receiving a formal invitation. Interestingly, email marketing has become such a …
Even the best email marketing campaigns suffer from unsubscribes. You must refine your strategies to engage readers, retain them, and improve conversion rates. Understanding your market will also help you reduce the unsubscribe rates. 1. Segment Your Customers Organize your customers into new, old, and target readers Send targeted …
Our client is a healthcare company offering home medical facilities and was looking for ways to expand their business. They required authentic business contacts of important company professionals to promote their services. Thomson Data helped them grow their business by connecting with key decision-makers. Download our case study on the …
If you’re a freelancer or a budding entrepreneur, then you might have heard of cold emailing. It is one of the most effective strategies to gain leads and improve your brand’s visibility. However, when sending out cold emails, you should also keep in mind that other businesses would be sending …
With so many emails reaching a consumer every day, there is a tendency to delete the mail even without opening it. An unfocused title with a generic message is not going to have any impact on anyone. You need to understand your target group of consumers and what draws them …
Thomson Data, one of the leading B2B mailing service providers, has recently announced its offers for December. Their special year-end package will offer customers a flat discount of 22% on all their email list services. As the pandemic reaches its final stages and global economies begin to revive, companies all …
How do you know if your email campaign is performing well? It’s possible if you have precise metrics to measure A right measurement can help you understand, where exactly you need to improvise your campaign. It is for every email type, such as abandoned cart emails, win-back emails, follow-up emails …
Plano, Texas / Berlin, Germany. August 5, 2021 – Thomson Data, leading provider in data-driven solutions for B2B marketers, has joined Datarade, the fastest-growing data marketplace. Datarade’s tens of thousands of data buyers from every industry can now effortlessly discover, compare, and purchase Thomson Data’s data products. Thomson Data offers …
