Resources - Recent High-quality Articles from Thomson Data

Are you facing a storm of low-quality leads? Then you are in the right place!!! We are here to decipher the code to generate the best quality leads through lead scoring. What is Lead Scoring? Lead scoring is the process […]

Of-late, marketers have been wondering what would be the best email marketing plan guide. After executing a good number of trial and error methods, they now acknowledge that a comprehensive email marketing plan would be an accurate approach to achieve […]

Every organization needs to develop the right marketing strategy so that they can reach the right prospect and convert them into customers. In the current uncertain business world, and ever-changing marketing practices, one needs to adapt to the latest marketing […]

Across the world, B2B companies are generating leads with the help of the email campaign, but do all of it get converted? Not really!!!! As a marketer, you need to check at least 80% of your generated leads get converted, […]

A buyer persona is the right profile of the target customer after executing detailed research on the audience. In the complex market scenario, where every customer is unique, you need to understand the needs of each of the customers accurately, […]