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- May 15
- John Duff
Social Media Marketing is Tougher without Building Brand Trust
In recent years, social media was heavily criticized continuously for its poor handling of personal data. After all, there are enough examples of how internet users worry about their privacy online, especially when they are active on Facebook and other […]
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- May 13
- John Duff
Canon [Case Study]
Canon Information and Imaging Solutions (CIIS), subsidiary of Canon U.S.A., is known for providing advanced market-driven solutions and services by using imaging technologies and information management expertise. CIIS approached Thomson Data to target the significant prospects and to create a […]
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- Apr 24
- John Duff
Emerging Business Technology: What Executives Need To Know?
At present, we are living in an era where technology has become the core of the business strategy and not just an enabler of futuristic industry. The business executives have put technology at the center of scheme formulation to both […]
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- Apr 02
- John Duff
10 Best ERP Software Vendors for Your Business In 2019
A large organization traditionally adopts ERP software because of its advanced features and easy-to-use interfaces. In recent years, both small and medium-sized businesses (SMBs) also began embracing these tools to run their day-to-day tasks. Panorama's Report says that almost 81% [...] Read more -
- Mar 05
- John Duff
Pay No Attention To These 8 Toxic Myths About Women in Business
Women are advancing by taking many roles in the industry. But at the same time, they face gender-based challenges in nearly every single place – be it entertainment or tech. It includes everything from raising money to hiring staffs. However, […]
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- Feb 05
- John Duff
10 Cold B2B Subject Lines That Can Get Response From C-Level Executives
Cold emailing is the proven marketing tactic that would bring adequate sales to the company no matter whether you like it or not. Especially, startups use this traditional way of marketing to initiate early traction. But this tactic only works […]
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- Jan 31
- John Duff
Data-Driven Installed Base: Strategical Approach to Drive Revenue [White Paper]
A high-quality Installed Base or Installed Customer Base is crucial for the success of any technology company. It is this quality that gives the business actionable insights to create marketing campaigns that can target existing customers and also the old [...] Read more -
- Jan 22
- John Duff
Fortune 500: Top 10 Technology Companies You Must Know
Do you know anything about Amazon with annual revenue $177 billion? How about Microsoft, the $89.9 billion tech company? These are all the top companies that have made it to Fortune 500 list because of its highest revenue. There are […]
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- Jan 10
- John Duff
Marketing Philosophies by Famous Personalities
Life is a never-ending lesson. We learn from our experiences as well as other’s experience throughout our journey. Likewise, to lay a firm foundation in the business, we have to learn from our past decisions and also from the people […]
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- Jan 08
- John Duff
Technographic Data for B2B Marketers: Everything You Need to Know
Marketers use a wide range of tactics to grab the attention of their potential prospects. Technographic data is one such trend which recently emerged in the market that acts as a complementary to the other approaches. It isn’t any buzzword, […]
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