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How our SAP Ariba Data Drove 35% more leads for a Procurement Consultancy in just 3 months

Posted On: May 29, 2025
Posted By: John Duff

Client Overview Our client is a prominent consulting company in the supply chain and procurement field known for its deep industry expertise and proven track record for delivering value to its clients. With a history spanning over 15+ years, they offer a wide range of services that cover everything from […]

Cybersecurity-Firm-Outreach-Case-Study

Driving 3.4X ROI: How Accurate ERP Data Transformed a Cybersecurity Firm’s Outreach

Posted On: May 23, 2025
Posted By: John Duff

Client Overview: Our Client is an IT and cybersecurity Solutions organization that provides managed services to manufacturers. Their expertise in ERP-enabled manufacturers led them to target users of Global Shop Solutions, a solution with strong adoption across Manufacturing Industries. The Challenge: Our client had a database of around 400 Global […]

Market Expansion

How Thomson Data Helped Their Client Expand Market Reach from SMBs to Enterprise

Posted On: Mar 03, 2025
Posted By: Jhon Duff

Our Client is a prominent player in the Cloud-based Communication sector, specializing in Video Conferencing Solutions. With a proven track record of 10+ years, the company has built a strong market presence. Our Client’s approach to success is very straightforward, centered around two key aspects: Focusing on SMBs and addressing […]

Segmentation Statistics

Segmentation Statistics That Will Help Your Business

Posted On: Aug 10, 2023
Posted By: John Duff

What is segmentation? Market segmentation is a classification of the target market into groups or segments according to common characteristics. It assists you in identifying the precise communication that will encourage customers to make purchases. Additionally, it enables companies to more effectively manage their time, money, and other resources. You […]

Best Way To Write Cold Emails That Generate More Leads

Best Way To Write Cold Emails That Generate More Leads

Posted On: Apr 29, 2022
Posted By: John Duff

If you’re a freelancer or a budding entrepreneur, then you might have heard of cold emailing. It is one of the most effective strategies to gain leads and improve your brand’s visibility. However, when sending out cold emails, you should also keep in mind that other businesses would be sending […]

How to Master B2B Sales

How to Master B2B Sales?

Posted On: Jan 08, 2021
Posted By: John Duff
  • B2B sales, B2B Sales Strategy, Sales Cycle, Sales Process, Sales strategy,

Executing B2B Sales just needs the right mastery. While every representative has the subconscious desire to increase sales numbers, one can’t just push any product to customers, and tell them to purchase it. You need to follow step by step procedure with a comprehensive approach and be on the right […]

understand-b2b-buyer-banner

Insights to Understand a B2B Buyer

Posted On: Jul 21, 2020
Posted By: John Duff
  • b2b buyer journey, b2b buyer persona, b2b purchasing decision,

A B2B buyer is a buyer making a purchase decision on behalf of the company. It follows a series of events and processes before the final purchase is made. Find the below infographic for more details: 1. B2B buyer comprises of: Up and comers (Age 18-35) Established buyers (Age 36-45) […]

b2b content marketing stats, trends and budgets banner

B2B Content Marketing Stats, Trends and Budgets

Posted On: Mar 19, 2020
Posted By: John Duff
  • b2b content marketing strategy, b2b content marketing trends 2020, content marketing statistics,

B2B content marketing is necessary as it helps to outreach the global audience. As a marketer, one has to balance three elements in content marketing i.e. engagement, relevance, and high quality. This helps the Decision Makers to execute the right action. A highly developed B2B content is the right key […]

women in business

Top 15 Most Influential Women in B2B Marketing

Posted On: Feb 06, 2020
Posted By: John Duff
  • International Women's Day, Most Influential Women, Women in B2B Marketing, Women's Day,

The B2B industry is composed of various job roles, with both men and women of equal caliber. However, some women in the business world have made their presence reach the new heights with their dedication and expertise, regardless of the industry they work for. These leading women have successfully elevated […]

10 B2B Marketing Trends

10 B2B Marketing Trends we’re Thankful for this Year

Posted On: Nov 14, 2019
Posted By: John Duff
  • 10 B2B Marketing Trends, b2b marketing, Thanksgiving,

It’s Thanksgiving! We, as a marketer, consider this as an ideal time to thank all the B2B marketing trends that brought us on several fronts with positive results. Be it content marketing or voice search; these trends have helped most of the B2B companies to engage the customers and reap […]

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