How Thomson Data Helped Their Client Expand Market Reach from SMBs to Enterprise
Our Client is a prominent player in the Cloud-based Communication sector, specializing in Video Conferencing Solutions. With a proven track record of 10+ years, the company has built a strong market presence. Our Client’s approach to success is very straightforward, centered around two key aspects: Focusing on SMBs and addressing […]
Segmentation Statistics That Will Help Your Business
What is segmentation? Market segmentation is a classification of the target market into groups or segments according to common characteristics. It assists you in identifying the precise communication that will encourage customers to make purchases. Additionally, it enables companies to more effectively manage their time, money, and other resources. You […]
Best Way To Write Cold Emails That Generate More Leads
If you’re a freelancer or a budding entrepreneur, then you might have heard of cold emailing. It is one of the most effective strategies to gain leads and improve your brand’s visibility. However, when sending out cold emails, you should also keep in mind that other businesses would be sending […]
How to Master B2B Sales?
- B2B sales, B2B Sales Strategy, Sales Cycle, Sales Process, Sales strategy,
Executing B2B Sales just needs the right mastery. While every representative has the subconscious desire to increase sales numbers, one can’t just push any product to customers, and tell them to purchase it. You need to follow step by step procedure with a comprehensive approach and be on the right […]
Insights to Understand a B2B Buyer
- b2b buyer journey, b2b buyer persona, b2b purchasing decision,
A B2B buyer is a buyer making a purchase decision on behalf of the company. It follows a series of events and processes before the final purchase is made. Find the below infographic for more details: 1. B2B buyer comprises of: Up and comers (Age 18-35) Established buyers (Age 36-45) […]
B2B Content Marketing Stats, Trends and Budgets
- b2b content marketing strategy, b2b content marketing trends 2020, content marketing statistics,
B2B content marketing is necessary as it helps to outreach the global audience. As a marketer, one has to balance three elements in content marketing i.e. engagement, relevance, and high quality. This helps the Decision Makers to execute the right action. A highly developed B2B content is the right key […]
Top 15 Most Influential Women in B2B Marketing
- International Women's Day, Most Influential Women, Women in B2B Marketing, Women's Day,
The B2B industry is composed of various job roles, with both men and women of equal caliber. However, some women in the business world have made their presence reach the new heights with their dedication and expertise, regardless of the industry they work for. These leading women have successfully elevated […]
10 B2B Marketing Trends we’re Thankful for this Year
- 10 B2B Marketing Trends, b2b marketing, Thanksgiving,
It’s Thanksgiving! We, as a marketer, consider this as an ideal time to thank all the B2B marketing trends that brought us on several fronts with positive results. Be it content marketing or voice search; these trends have helped most of the B2B companies to engage the customers and reap […]
Email Marketing Automation Boosts Your ROI
- Automated emails, Email Marketing, Email Marketing Automation, Executing an email campaign,
Executing an email campaign is time-consuming. Especially, crafting and designing an email every day isn’t just sustainable. A right email marketing automation platform helps you in this area. It frees up a lot of your efforts and also ensures you are reaching the target customers at the right time. It […]
B2B Demand Generation Myths [Infographic]
- B2B Demand Generation, B2B Demand Generation Myths, Demand Generation,
Have you ever heard that mere collection of leads is of no use for your business? Or static approach is a safe game for demand generation? These are all myths whirling around about B2B demand generation. There are still a lot more of them that unknowingly impacts your performance or […]
