B2B Content Marketing Stats, Trends and Budgets

  • B2B Content Marketing Stats, Trends and Budgets

    B2B Content Marketing Stats, Trends and Budgets

    B2B content marketing is necessary as it helps to outreach the global audience. As a marketer, one has to balance three elements in content marketing i.e. engagement, relevance, and high quality. This helps the Decision Makers to execute the right action.

    A highly developed B2B content is the right key to increase sales and revenue.

    b2b content marketing stats, trends and budgets to understand the effectivness of content for reach out audience worldwide

    1. B2B Content Marketing Statistics:

    • 93% of the B2B marketers have invested in content marketing
    • 70% of the marketers prioritize the quality of the content over quantity
    • Content marketing helps to increase engagement as per 72% of the marketers
    • Almost 88% of the B2B marketers stated content as an obvious marketing strategy

    How Effective is Content Marketing as per B2B Marketers?

    • 6% saying it’s very effective
    • 4% conveying it’s not all effective

    Types of Content Effective in Content Marketing

    • 87% – Email to nurture an audience
    • 40% – Infographics for better engagement
    • 79% – whitepapers shared by B2B buyers
    • 77% – Popularity of Educational content
    • 41% – Interactive visual content
    • 35% – B2B buyers want the audio, video content
    • 76% – B2B buyers have used webinars

    Best Techniques to understand the Target Audience

    • Sales team feedback – 74%
    • Website analysis – 73%
    • Keyword research – 63%
    • Database analytics – 45%
    • Social media listening – 50%

    Metrics for the Content Marketing

    • Sales – 84%
    • Brand lift – 69%
    • Purchase intent – 64%
    • Website traffic – 71%
    • Higher conversion rates – 82%
    • Sales lead quantity – 71%
    • SEO ranking – 67%
    • Customer renewal rates – 66%
    • Subscriber growth – 62%

    B2B Content Marketing Tactic Usage

    • Blogs – 67%
    • eNewsletters – 80%
    • Videos – 74%
    • Microsites – 44%
    • Branded content tools – 47%
    • Photos – 75%
    • Mobile apps – 42%

    Do you Measure Content Marketing ROI?

    • Yes – 43%
    • No – 44%
    • Unsure -13%

    The Buyer Persona

    • 50% – have 2-3 buyer personas
    • 23% – have 4-5 buyer personas
    • Most of them prefer 2-3 buyer personas to execute content marketing.

    Effective Social Media Platforms

    • LinkedIn – 66%
    • Twitter – 55%
    • YouTube – 51%
    • SlideShare – 41%
    • Instagram – 22%

    Paid Content Distribution Channels Used in 2019

    • 72% – Advertising on social media-
    • 66% – Sponsorships-
    • 61% – Search Engine Marketing
    • 46% – Banner ads promotion-
    • 32% – Partner emails promotions
    • 31% – Sponsored content (excluding social media)

    2. B2B Content Marketing Trends:

    • A crucial marketing strategy to increase sales and revenue
    • It helps to drive the right traffic to the website
    • It helps to rank better in Google search results

    Technologies used to Execute Content Marketing:

    • Marketing automation system
    • Social media publishing
    • Analytics tools
    • Content optimization
    • Digital asset management
    • Email marketing software
    • Customer relationship management system
    • Integrated content marketing platform
    • Content distribution platform

    Content Types Performing Highest in B2B

    • Building brand awareness
      • Social media content
      • Blog post
      • In-person events
    • Securing leads
      • Webinars
      • Events
      • Ebooks
    • Nurturing leads
      • Case studies
      • Email newsletters
      • Short articles
    • Converting leads
      • Online events
      • Case studies
      • Webinars

    3. B2B Content Marketing Budget:

    The annual budget for B2B Content Marketing in 2019

    • Less than $100,000 – 36%
    • $100,000 to under $500,000 – 19%
    • $500,000 to under $750,000 – 4%
    • $750,000 to under $1000,000 – 2%
    • $1,000,000 or more – 3%
    • Unsure – 18%
    • No content marketing budget – 18%

     

    Conclusion:

    Content marketing has been an effective tactic for reaching out to a worldwide audience. Every B2B marketer has integrated content marketing in some of the forms in their B2B marketing strategy. The above B2B marketing statistics are a testimony that the spending on content marketing will continue to grow in the coming years at a rapid rate.

     

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John Mathew, Direct Consultant