Infographic on B2B Marketing, Customer Services and Digital Trends

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Leading Email Marketing Tools Businesses Must Try [Infographic]

Posted On: Nov 30, 2022
Posted By: John Duff

With the growth of businesses across the globe, it’s important to revolutionize marketing efforts as well. Emails provide the exact solution to turn simple marketing propositions into impactful messaging. Emails are more than a mere method of sending and receiving a formal invitation. Interestingly, email marketing has become such a …

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Ways to reduce email unsubscribe rate

25 Ways to Reduce Email Unsubscribe Rates [Infographic]

Posted On: Aug 17, 2022
Posted By: John Duff

Even the best email marketing campaigns suffer from unsubscribes. You must refine your strategies to engage readers, retain them, and improve conversion rates. Understanding your market will also help you reduce the unsubscribe rates.   1. Segment Your Customers Organize your customers into new, old, and target readers Send targeted …

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6-e-commerce-email-marketing-metrics-to-measure-campaign-performance-banner-c

6 E-commerce Email Marketing Metrics to Measure Campaign Performance [Infographic]

Posted On: Sep 03, 2021
Posted By: John Duff
  • campaigns, ecommerce, Email Marketing,

How do you know if your email campaign is performing well? It’s possible if you have precise metrics to measure A right measurement can help you understand, where exactly you need to improvise your campaign. It is for every email type, such as abandoned cart emails, win-back emails, follow-up emails …

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top-ecommerce-platform-for-small-businesses

Top Ecommerce Platform for Small Businesses

Posted On: Apr 28, 2021
Posted By: John Duff
  • ecommerce, small businesses,

The ecommerce business is growing rapidly. With this, companies have a huge responsibility to choose the right platform that could make their process easier and seamless. Small companies with a limited budget need to choose the right solution to have a good experience with the customer. A good ecommerce platform …

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Email Marketing Reality

The ground-reality of email marketing

Posted On: Nov 10, 2020
Posted By: John Duff
  • Artificial Intelligence, Email Marketing,

Email marketing is the lifeline of the entire marketing strategy. This oldest form of marketing helps an organization achieve its goals. How does it do so? The process is easy to implement and connect with customers on time. The instant business conversation helps nurture the relationship with the existing customer …

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Insights to Understand a B2B Buyer

Posted On: Jul 21, 2020
Posted By: John Duff
  • b2b buyer journey, b2b buyer persona, b2b purchasing decision,

A B2B buyer is a buyer making a purchase decision on behalf of the company. It follows a series of events and processes before the final purchase is made. Find the below infographic for more details: 1. B2B buyer comprises of: Up and comers (Age 18-35) Established buyers (Age 36-45) …

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b2b content marketing stats, trends and budgets banner

B2B Content Marketing Stats, Trends and Budgets

Posted On: Mar 19, 2020
Posted By: John Duff
  • b2b content marketing strategy, b2b content marketing trends 2020, content marketing statistics,

B2B content marketing is necessary as it helps to outreach the global audience. As a marketer, one has to balance three elements in content marketing i.e. engagement, relevance, and high quality. This helps the Decision Makers to execute the right action. A highly developed B2B content is the right key …

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10 B2B Marketing Trends

10 B2B Marketing Trends we’re Thankful for this Year

Posted On: Nov 14, 2019
Posted By: John Duff
  • 10 B2B Marketing Trends, b2b marketing, Thanksgiving,

It’s Thanksgiving! We, as a marketer, consider this as an ideal time to thank all the B2B marketing trends that brought us on several fronts with positive results. Be it content marketing or voice search; these trends have helped most of the B2B companies to engage the customers and reap …

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Email Marketing Automation

Email Marketing Automation Boosts Your ROI

Posted On: Nov 07, 2019
Posted By: John Duff
  • Automated emails, Email Marketing, Email Marketing Automation, Executing an email campaign,

Executing an email campaign is time-consuming. Especially, crafting and designing an email every day isn’t just sustainable. A right email marketing automation platform helps you in this area. It frees up a lot of your efforts and also ensures you are reaching the target customers at the right time. It …

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