Different Types of Emails You Should Be Sending
From relying on basic text to incorporating visually engaging infographics, email marketing has come a long way. Even so, new trends and promotional strategies are leading to the creation of distinctive templates designed to help with lead conversion and buyer retention. But how do you discern among all the different …
Roadmap to Create a Perfect B2B Marketing Funnel [Infographic]
What is a B2B Marketing Funnel? Step-by-step strategy to attract and convert visitors Combination of SEO, paid ads and social media marketing Enables segmentation for personalized marketing It’s a long sales process Builds a connection with the user Advantages of B2B Marketing Funnel Improves SEO performance Boost brand awareness and …
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11 Leading Email Marketing Tools Businesses Must Try [Infographic]
With the growth of businesses across the globe, it’s important to revolutionize marketing efforts as well. Emails provide the exact solution to turn simple marketing propositions into impactful messaging. Emails are more than a mere method of sending and receiving a formal invitation. Interestingly, email marketing has become such a …
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25 Ways to Reduce Email Unsubscribe Rates [Infographic]
Even the best email marketing campaigns suffer from unsubscribes. You must refine your strategies to engage readers, retain them, and improve conversion rates. Understanding your market will also help you reduce the unsubscribe rates. 1. Segment Your Customers Organize your customers into new, old, and target readers Send targeted …
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6 E-commerce Email Marketing Metrics to Measure Campaign Performance [Infographic]
- campaigns, ecommerce, Email Marketing,
How do you know if your email campaign is performing well? It’s possible if you have precise metrics to measure A right measurement can help you understand, where exactly you need to improvise your campaign. It is for every email type, such as abandoned cart emails, win-back emails, follow-up emails …
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What Sentences to Avoid in Email Marketing?
- Email Marketing,
Time and again, marketers send emails that don’t connect with customers. And why this happens? It’s due to instances where marketers state sentences that don’t go down well with recipients. So, what should one do? You should list out those words, sentences and keep in mind to never write them …
Top Ecommerce Platform for Small Businesses
- ecommerce, small businesses,
The ecommerce business is growing rapidly. With this, companies have a huge responsibility to choose the right platform that could make their process easier and seamless. Small companies with a limited budget need to choose the right solution to have a good experience with the customer. A good ecommerce platform …
The ground-reality of email marketing
- Artificial Intelligence, Email Marketing,
Email marketing is the lifeline of the entire marketing strategy. This oldest form of marketing helps an organization achieve its goals. How does it do so? The process is easy to implement and connect with customers on time. The instant business conversation helps nurture the relationship with the existing customer …
Insights to Understand a B2B Buyer
- b2b buyer journey, b2b buyer persona, b2b purchasing decision,
A B2B buyer is a buyer making a purchase decision on behalf of the company. It follows a series of events and processes before the final purchase is made. Find the below infographic for more details: 1. B2B buyer comprises of: Up and comers (Age 18-35) Established buyers (Age 36-45) …
B2B Content Marketing Stats, Trends and Budgets
- b2b content marketing strategy, b2b content marketing trends 2020, content marketing statistics,
B2B content marketing is necessary as it helps to outreach the global audience. As a marketer, one has to balance three elements in content marketing i.e. engagement, relevance, and high quality. This helps the Decision Makers to execute the right action. A highly developed B2B content is the right key …
