White Papers - Thomson Data

Best Practices for Writing an Effective Email and B2B Technology Application [Whitepaper]

John Duff
Mar 10, 2022

With so many emails reaching a consumer every day, there is a tendency to delete the mail even without opening it. An unfocused title with a generic message is not going to have any impact on anyone. You need to...

With so many emails reaching a consumer every day, there is a tendency to delete the mail even without opening it. An unfocused title with a generic message is not...
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The Role of AI-Assisted Solutions in Shaping Modern Sales and Marketing [Whitepaper]

John Duff
Feb 10, 2021

Artificial intelligence is a big thing in the industry. The solution that is known for inducing human-like intelligence into the...
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The Truth About Reaching IT Buyers [Whitepaper]

John Duff
Sep 18, 2019

If you are a marketer who wants to make some strategic changes in the IT sales, you are in the...
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A Beginners Guide to Generating Leads For It Industry [Free Guide]

John Duff
Sep 03, 2019

The ever-increasing competition online has made lead generation a tedious task. Despite the massive data available on their fingertips, the...
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Data-Driven Installed Base [White Paper]

John Duff
Jan 31, 2019

A high-quality Installed Base or Installed Customer Base is crucial for the success of any technology company. It is this...
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The Impact of Data Accuracy [White Paper]

John Duff
Jun 22, 2016

Data forms a critical role in every business. Be it a small scale or a large enterprise, the accuracy of...
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Nitty Gritty Email Marketing [White Paper]

John Duff
Jan 25, 2016

Email marketing is a vital component for many businesses, especially for customer relationships. When executed correctly, the email marketing strategy...
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