4 ways of Brand Personalization
Imagine, if your companies were persons!—would you like them as you would best friends, or would you screen their calls? Generally we assume our brands as a foreign entity, a corporate click-and-mortar existence, without realizing that its external prominence is […]Read More
5 Pro Tips to Make Inbound Marketing People Centric
Are mediocre results from inbound marketing leaving you unsatisfied? Outdated practices are only as good as last week’s potatoes. Just before the straws are drawn, scroll down to know what it takes to win. The Internet is aplenty with literature […]Read More
The Philosophy of CHANGE
Your marketing doesn’t perform better by CHANCE; it gets better by CHANGE! Change is crucial for any organization because, without change, businesses would likely lose their competitive essence and fail to meet the requirements of what most hope to be […]Read More
7 Ways You Didn’t Know Could Cut Back On List Scrubbing Expenses
Why take time to scrub the list? An antiquated list is a slow poison. It gives your investment a negative orientation. Just like a healthy lifestyle needing rejuvenation, choreographing a spirited campaign will need frequent updating to invigorate the results. […]Read More
Smart B2B Marketing=B2C accompanied by a twist
Marketing to a business (B2B) and marketing to an individual (B2C) are very much analogous in terms of the basic principles of marketing. Both B2C and B2B marketing targets reflect the basic principles of the marketing phenomenon. The competent B2B […]Read More
Four Ways to Protect Customer Data
Millions of consumers are put at risk each year as companies lose control of customers’ personal data. The massive data breach at Epsilon has everyone thinking about ways to secure customer data. Security begins with knowing just how much information […]Read More
5 Interlinked Strategies: Hitch Up Your Small Business
Starting a business of your own is every man’s dream. However it’s not that easy. You can have the unique idea of a ‘hit’ strategy. But until and unless you know the process to launch, sustain and manage the LDC […]Read More
Marketing CPR: How to Revive & Reestablish Old Customers!
If a person has bought from you before (but doesn’t anymore), there exists a good chance that they may buy from you again. And if you’re planning to get them back to the funnel, you need to find out the […]Read More
Lead Generation Objectives – Achieved!!
As B2B marketers we are all aware of the importance of measuring, tracking and reporting on key metrics and goals. For ex- Your lead generation data, if you know what your marketing team can generate for new leads and you […]Read More
Cross-Selling Like A Professional: How To Drive Sales & Make Clients Happier!
What can be really frustrating for a sales manager is when the good talent ditches the organization and is replace by raw potential aka newbie salesmen. These rookies tend to be so very ecstatic about their first actual sales that […]Read More