The Top 6 Must-Know Strategies to Write Intriguing Newsletters
A frequently published B2B email newsletter predominantly impacts B2B digital marketing strategy. Newsletters are the cost-effective if ineffective, option to nurture prospects and help manage a relationship over a client’s lifetime. The B2B newsletter commonly serves multiple purposes, including: • […]
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Digital Marketing & U.S. Presidential Election
You wonder, what does the ongoing U.S. presidential election teach us about email marketing and deliverability? (Please note – this is not a political positioning communication on behalf of Act-On, but about what the ongoing U.S. presidential election teaches us […]
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10 Perfect Body Language for your next Presentation
Body language is a gestural communication, where thoughts, perception or intentions are expressed by physical behaviours, such as facial expressions, body posture, gestures, eye movement, touch and the use of space. It is otherwise termed as kinetics. 1. To strengthen […]
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4 ways of Brand Personalization
Imagine, if your companies were persons!—would you like them as you would best friends, or would you screen their calls? Generally we assume our brands as a foreign entity, a corporate click-and-mortar existence, without realizing that its external prominence is […]
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5 Pro Tips to Make Inbound Marketing People Centric
Are mediocre results from inbound marketing leaving you unsatisfied? Outdated practices are only as good as last week’s potatoes. Just before the straws are drawn, scroll down to know what it takes to win. The Internet is aplenty with literature […]
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The Philosophy of CHANGE
Your marketing doesn’t perform better by CHANCE; it gets better by CHANGE! Change is crucial for any organization because, without change, businesses would likely lose their competitive essence and fail to meet the requirements of what most hope to be […]
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7 Ways You Didn’t Know Could Cut Back On List Scrubbing Expenses
Why take time to scrub the list? An antiquated list is a slow poison. It gives your investment a negative orientation. Just like a healthy lifestyle needing rejuvenation, choreographing a spirited campaign will need frequent updating to invigorate the results. […]
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Smart B2B Marketing=B2C accompanied by a twist
Marketing to a business (B2B) and marketing to an individual (B2C) are very much analogous in terms of the basic principles of marketing. Both B2C and B2B marketing targets reflect the basic principles of the marketing phenomenon. The competent B2B […]
Read MoreFour Ways to Protect Customer Data
Millions of consumers are put at risk each year as companies lose control of customers’ personal data. The massive data breach at Epsilon has everyone thinking about ways to secure customer data. Security begins with knowing just how much information […]
Read More5 Interlinked Strategies: Hitch Up Your Small Business
Starting a business of your own is every man’s dream. However it’s not that easy. You can have the unique idea of a ‘hit’ strategy. But until and unless you know the process to launch, sustain and manage the LDC […]
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