5 Things to Consider When Choosing a B2B Data Provider
These days, Data is the talk of the B2B marketing town. And investing in data that is good is the major priority of most of the B2B marketers. However, the job is really a tough one. To gather customer data […]
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4 Tips to Create the Best Calls-To-Action for B2B Lead Generation (with examples)
The motive of calls-to-action is simple. They guide your visitors about what actions to take, and they help you in generating more leads. This is the reason CTAs are an important part of any online marketing strategy. But, the success […]
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4 Myths That Are Failing Your Email Marketing Campaigns
Email in business is decades old. And the chief chaos with the oldest things is they move with a set of beliefs – pre-conceived notions. Though some of the beliefs are unarguably true, some turn up as ‘not working’ for […]
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How to Target B2B Customers with User-Generated Content Marketing?
Did you know that 93% of consumers find User Generated Content to be helpful when making a purchasing decision? (Source: AdWeek) User Generated Content is the practice wherein your users or clients create content for you, and you just have […]
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5 Smart Ways to Spend Your Extra Year-end Marketing Budget
The mid of December brings a year-end crunch of unfinished businesses for many marketers. Especially for those who are left with an extra unspent marketing budget – that ‘extra’ is worth more than what you think! While utilizing the allocated […]
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SEO Tips for Bloggers – Implement to Complement
SEO or search engine optimization is one such tool that has made bloggers more strict towards not only the choice of words but also the way it is being displayed. Though SEO is constantly changing it is more essential to […]
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Email Response Rates – Best Practices to Improve Efficiency
Email response rates have been the concern of B2B marketers for decades. Spending considerable amount of dollars into formulating a campaign that that is not responded back well or worse, not at all, generally puts marketers back to square one. […]
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Route Tracking – 5 Metrics That Every B2B Marketer Should Track
Lead generation program, an influencer program, an advertising program and a marketing automation program. Keeping a complete eye on every details of the program you find that all of your programs are doing great. But in the midst of all […]
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SEO Intelligence – 5 Search Query Operators Importance
Most SEOs begin their day with research. Even if it’s starting a new project or a Penguin, Panda update – the focus automatically shifts in researching the right keywords for the campaign. At a point in comparison, it may seem […]
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Avoid “Design” Blunders for B2B Marketing Success
No one said that building a website is easy. But when it is the largest project of the year, with tonnes of money at stake, repeating age old mistakes can be a reason for blunder for your B2B marketing success. […]
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