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Direct marketing tips

10 Best Direct Marketing Tips for B2B Marketers

Posted On: Aug 07, 2019
Posted By: John Duff
  • B2B Direct Marketing Tips, b2b marketing, Direct Marketing Tips,

Direct marketing approaches produce an excellent result when executed properly. But surprisingly, most of the businesses fail to reap the desired outcome out of it. If you are one among them, you may wonder why it hasn’t worked for you as expected. There might be several reasons for your direct …

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Influencer marketing

8 Influencer Marketing Tactics to Grow your Business

Posted On: Jul 23, 2019
Posted By: John Duff
  • Influencer marketing, Lead Generation, marketing tactics,

Influencer marketing represents the advanced evolution of traditional endorsement and testimonial advertising practices. The process here revolves around connecting a brand with the target potential customers, especially on social media platforms. The influencers here first initiate conversations by demonstrating their expertise over a specific product or service and empathize with …

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B2B Buyers

What Should You Know About Selling to B2B Buyers?

Posted On: Jul 09, 2019
Posted By: John Duff
  • b2b, B2B Buyers, B2B Sales Cycle,

B2B buyers are hard to please. Notably, the changes in their buying pattern and new challenges in this segment of business have complicated the selling process further. Companies that fail to recognize these new realities will struggle to grow their business. If you are a beginner or unable to draft …

What Should You Know About Selling to B2B Buyers? Read More »

Data visualization

How Data Visualization Helps You Make Better Decision

Posted On: Jun 26, 2019
Posted By: John Duff
  • Data visualization, Decision Making,

Have you Heard About Data Visualization? If not, then you should know that it can change the way how you make decisions, as the tool discovers the hidden patterns and behavior of customers, by connecting the dots. As a marketer, you would have communicated with many customers, and in the …

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Disney’s Success Formula

What your Brand Can Learn from Disney’s Success Formula

Posted On: Jun 12, 2019
Posted By: John Duff
  • Brand Strategy, Branding, Disneys Success Formula,

Over the years, the world has changed rapidly. With many technological and social developments, the needs of the customers have also evolved. In such a scenario, businesses have to adapt themselves with the shift in consumer’s demand for retaining the old customers and attracting new ones. Walt Disney company is …

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memorial day

Don’t Make these Marketing Mistakes on Memorial Day

Posted On: May 22, 2019
Posted By: John Duff
  • b2b marketing, Marketing Mistakes on Memorial Day, memorial day,

Memorial Day, which was known as “Decoration Day,” commemorates the brave men who have sacrificed their lives while servicing the nation. Every year, this day is observed on last Monday of May and is a federal holiday. If you own a business or running an organization, you should keep track …

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Chatbots

What B2B Firms Need to Know About Chatbots?

Posted On: May 07, 2019
Posted By: John Duff
  • Best Ways to Implement Chatbots, Chatbots, Chatbots in B2B Organizations,

Technology has always pushed our imagination. An AI injected chatbot is one such example which has turned sci-fi idea of virtual customer service into reality within no time. At present, it has consumed most of the B2C space, and soon it is expected to take up the B2B industry as …

What B2B Firms Need to Know About Chatbots? Read More »

reason for losing email subsribers

Top Reasons For Losing Email Subscribers: Here Is the Fix

Posted On: Apr 09, 2019
Posted By: John Duff
  • Email Campaign, Email Marketing, Email Subscribers,

As a marketer, you know what works well in your business space. You implement several strategies in such areas to boost your brand value. But, have you ever thought about its after-effect or flaws? Email marketing is one such area which comes with hundreds of tactics, but at the same …

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Brand value

Revamp Your Brand Value With the Great Plan for Next Quarter

Posted On: Mar 20, 2019
Posted By: John Duff
  • b2b, Branding, Second Quarter Marketing Strategy, Second Quarter Strategy,

We are nearing the end of the first quarter of 2019. It’s time to prepare a list of objectives and strategies for the second quarter. This quarterly plan helps the companies to align with their annual plan at ease. These alignments and planning are required to achieve the primary objective …

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Marketing database

Intelligent Marketing Database: What Are They And Why You Should Care?

Posted On: Feb 19, 2019
Posted By: John Duff
  • Good Data, Intelligent Marketing Database, Marketing Database,

Does your organization own big data? Do these data help your business to grow? If your answer is no, it’s time to switch to intelligent marketing database which provides highly accurate as well as targeted information of your potential customers. The more you focus on good database, the more it …

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