marketing

Women and Tech: Will It Make Any Difference if She Takes Half of Work Force?

Posted On: Nov 27, 2018
Posted By: John Duff
  • b2b marketing, marketing, Tech Marketers, Technology Marketing, Women and Tech, Women and Technology, Women tech,

Despite the progress made by the women in various fields, there are certain professions where they still lag. You can find only a few percentages of the women in the technology segment wherein most of the lead roles are taken up by men. According to a report by the National …

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customer service

12 Customer Service Tips You Need To Follow

Posted On: Jun 27, 2018
Posted By: John Duff
  • Business, Customer Satisfaction, customer service, marketing,

As customers are the heart of any business, their satisfaction should have higher priority than any other factors. According to Walker study, 86% of the customers are said to pay more for better customer service. That is, by 2020, the customer happiness will be the key brand differentiator in the …

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Storytelling in technology marketing

Storytelling in Technology Marketing: 3 Practical Ways To Do It Better

Posted On: May 24, 2018
Posted By: John Duff
  • marketing, Storytelling, technology marketers, Technology Marketing,

Technology marketing is a tough job! And there’s a lot talked about it on the web. However, what we often skip to discuss is the reason that makes it tough or say, tougher. To simplify, being technology marketers, often we believe that our audiences are typical technology professionals and the …

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Data-driven Marketing

4 Brilliant Ways to Gain More Customers with Data-driven Marketing

Posted On: Apr 10, 2018
Posted By: John Duff
  • Data-driven marketing, marketing,

‘Data’, today, is the buzzword. And data-driven marketing is the trend of the era. Thanks to the Internet of Things (IoT), there’s a lot of data available today. The reason many marketers are jumping on the bandwagon of data-driven marketing is the shifts in the shape of marketing. The digital …

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How To Make Best Use Of Influencer Marketing?

How To Make Best Use Of Influencer Marketing?

Posted On: Jul 21, 2016
Posted By: John Duff
  • Building, Influencer, marketing, Relationship,

Until recent times, marketers have hogged the limelight through influencer marketing. But, somehow the jollification short-lived due to contradictions between marketers and influencers.  Many feel they have lost a significant fortune to influencers without noteworthy gain. But, there is no reason to feel the dread as diminution is limited to …

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5 Pro Tips to Make Inbound Marketing People Centric

5 Pro Tips to Make Inbound Marketing People Centric

Posted On: May 18, 2016
Posted By: John Duff
  • conversion, Guest Blogging, Inbound, marketing,

Are mediocre results from inbound marketing leaving you unsatisfied? Outdated practices are only as good as last week’s potatoes. Just before the straws are drawn, scroll down to know what it takes to win. The Internet is aplenty with literature that recommends unlimited inbound marketing strategies. However, we aim to …

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Marketing and Social Networks

Posted On: Apr 22, 2016
Posted By: John Duff
  • marketing, Social Networks,

Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans. Social Media Outlets Social networking websites allow individuals to interact with one another and build relationships. When products or companies join those sites, people can interact with the product or company. That …

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