b2b

marketing automation

5 Key Points to Integrate Marketing Automation into Your Business

Posted On: Oct 15, 2019
Posted By: John Duff
  • b2b, Email Marketing Automation, Marketing Automation,

Marketing isn’t a simple task. Especially when your customers evolve along with the technological revolution, it becomes highly unpredictable to judge the market place. You may have to spend more and more time on learning the latest trends. And, wasting your precious time on such tiring tasks does no good […]

B2B Buyers

What Should You Know About Selling to B2B Buyers?

Posted On: Jul 09, 2019
Posted By: John Duff
  • b2b, B2B Buyers, B2B Sales Cycle,

B2B buyers are hard to please. Notably, the changes in their buying pattern and new challenges in this segment of business have complicated the selling process further. Companies that fail to recognize these new realities will struggle to grow their business. If you are a beginner or unable to draft […]

Brand value

Revamp Your Brand Value With the Great Plan for Next Quarter

Posted On: Mar 20, 2019
Posted By: John Duff
  • b2b, Branding, Second Quarter Marketing Strategy, Second Quarter Strategy,

We are nearing the end of the first quarter of 2019. It’s time to prepare a list of objectives and strategies for the second quarter. This quarterly plan helps the companies to align with their annual plan at ease. These alignments and planning are required to achieve the primary objective […]

B2B Lead Generation

Follow 6 Winning Trends To Boost B2B Lead Generation

Posted On: Aug 03, 2018
Posted By: John Duff
  • b2b, B2B Lead Generation, b2b marketing, Lead Generation, Marketing Strategy,

If you are a marketer, you might have struggled to generate the quality leads for your organization. Lead generation is not a cakewalk for most of us.  The ever-growing challenging B2B environment makes the task still more complicated than before. Hence every business must embrace the new techniques in their […]

CUSTOMER-SERVICE

3 Biggest Reasons Your B2B Customer Experience Initiatives Are Failing

Posted On: Apr 25, 2018
Posted By: John Duff
  • b2b, B2B Customer Experience, Customer Experience,

When it comes to the success or failure of a business, customer experience falls at the core. And when we talk of B2B, it becomes something you can’t afford to skip. The reason is B2B organizations are built on the relationships fostered with customers. Let’s understand it better. B2B customers […]

Mobile Marketing

The Rise of a New Mobile Marketing Era: What’s Hot You Need to Watch?

Posted On: Mar 27, 2018
Posted By: John Duff
  • b2b, Future of Mobile Marketing, Mobile Marketing, Mobile Marketing Era,

You check emails on mobiles. You make purchases via mobiles, and you read blogs on mobiles. Mobiles are everywhere! Talk about the one thing you find challenging to live a day without and of course, the word ‘Mobile’ will never miss popping-up in your head. Today, smartphones have brought a […]

B2B Data Provider

5 Things to Consider When Choosing a B2B Data Provider

Posted On: Mar 15, 2018
Posted By: John Duff
  • b2b, B2B Data Provider, B2B marketers, b2b marketing, Business,

These days, Data is the talk of the B2B marketing town. And investing in data that is good is the major priority of most of the B2B marketers. However, the job is really a tough one. To gather customer data that is actionable, analytical, and measurable; many companies often rely […]

Top 6 Ways to Make Your B2B Email Newsletters Worthy of Attention

Top 6 Ways to Make Your B2B Email Newsletters Worthy of Attention

Posted On: Aug 11, 2016
Posted By: John Duff
  • Analytics Tools, audience, b2b, Email, Email Design, Newsletters,

Undoubtedly, email marketing is the most effective and affordable tool for marketers who want to communicate with prospects, leads, current customers, and past customers directly through their inbox at a time convenient for them. Helping business owners and consumers stay connected, email campaigns can attract higher response rates and more […]

6 must-know strategies to write intriguing newsletters

The Top 6 Must-Know Strategies to Write Intriguing Newsletters

Posted On: Jun 29, 2016
Posted By: John Duff
  • b2b, Newsletter,

A frequently published B2B email newsletter predominantly impacts B2B digital marketing strategy. Newsletters are the cost-effective if ineffective, option to nurture prospects and help manage a relationship over a client’s lifetime. The B2B newsletter commonly serves multiple purposes, including: • Appeal to prospective leads. • Jog pipelined prospects closer to […]

B2B Sales Lead and Its Importance

Posted On: Apr 22, 2016
Posted By: John Duff
  • b2b, Sales Lead,

An effective B2B sales leads are important to generate and handle the front end of the selling process. It helps in engaging the potential buyers and building value to your business venture. But, that’s not all. In today’s economy, where it has become businesses to stand-up straight in the outer […]

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