Posted On: Aug 03, 2018
Posted By: John Duff
B2B Lead Generation

If you are a marketer, you might have struggled to generate the quality leads for your organization. Lead generation is not a cakewalk for most of us.  The ever-growing challenging B2B environment makes the task still more complicated than before. Hence every business must embrace the new techniques in their marketing space.

Especially the advancement in the technology has become a boon for most of the businessman. The integration of emerging technological tools in the marketing strategy reduces the manual effort and thereby brings more profit than expected. Therefore, one must keep themselves updated and be ready to adapt to the recent trends in the business environment.

Do not waste your time searching the current winning strategies for lead generation. Here is a list of all the essential things you need to know to boost your business growth under a single roof.

1. Content Marketing

Content forms the basis for any business to succeed. A right content placed in a right room can attract more leads than you ever imagined.  Most of the marketers have already learned the importance of content in their business. So, if you wish to stay ahead of your competitors, you have to integrate this strategy in your organization. Also, personalization plays a crucial role in improving the lead generation. The findings of Demand Gen Report states that 66% of the B2B users felt that the websites which speak directly to their industries and expertise needs are more important than others.

Hence invest some time in creating engaging as well as relevant content for your campaign. It should always address the problems and also the requirements of your target market.  It need not still be blogging; you can also include e-books, case studies or videos to enhance your campaign value. Besides, you can place the Call-to-action button in the content to quickly gain the attention of the prospects. Make sure your personalized materials have a potential to convert your visitors to leads.

2. Video Marketing

Most of the surveys and studies have already proved that visuals play a prominent role in attracting the customers. It can be a bright color, appealing images, or interesting videos. But in the B2B universe, videos have more demand than pictures or colors. Videos have become the most valuable assets to the savvy marketers.

Study the facts by the Animoto’s annual reports on social video marketing to learn its importance.

  • 49% of Facebook, 32% of YouTube, 24% of Instagram, 22% of Snapchat, and 22% of Twitter users engage themselves with branded videos.
  • 64% of them buy the products/services after watching these branded social videos.

Also, a few studies have shown that the placement of video on the landing page increases the conversion rate by 80% or more. The marketers who utilized video marketing were more confident about the fact that this strategy drives more engagement and brings more customers to their platform.  Hence if you have never employed this technique yet, it is the right time to do so.

3. Influencer Marketing

This strategy is said to boost your company’s ROI and conversion rate tremendously. Although implementing influencer marketing costs you more, its output will be worth the effort. If you are low on budget or only want to give it a try, you can better opt for micro-influencers and save a few pennies. Although micro-influencers have a small crowd, they are capable of producing the strong audience engagement. Hence you can ask such industry experts or entrepreneurs to talk on behalf of your company.

Also, the influencer marketing has effects on various other aspects of your business such as – content marketing, SEO, social media marketing, and more. According to some surveys, up to 20% of the company have already impacted this strategy in the B2B space. If you are not one among them, it’s necessary to partner with the industry influencers to increase your lead base.

4. Social Media Marketing

Build a strong base in the social media platform to boost lead generation successfully. Since the usage of social media has raised to its peak, it is the best way to grasp the attention of your prospects.  With the regular posts and the tweets, you can have a large number of potential leads. According to the Social Media Examiner report, 79% of the marketers experienced an increase in the traffic by spending as less as six hours a week. Also, 90% of them agreed that social media is essential for their business.

Most of them chose Facebook followed by Linked In as their social network platform. The report also stated that the 50% of marketers are planning to utilize live video features of Facebook. Apart from Facebook and Linked In, marketers are also mastering the tools provided by Twitter, YouTube, and snapchat. Social Media strategy requires continuous learning of current and upcoming tools by various platforms. Hence if you do not want to stay behind in the race, you must always be willing to learn new skills.

5. AI Chatbots

Apart from customer services, you can also use chatbots as a powerful tool to improve the lead generation. Utilize the high-level artificial intelligence integrated into the chatbots to make your tasks easier. The usage of this tools will save not only your time but also the effort. Since they are designed to perform the specified task, you can reduce the number of resources required in your team. The case study by Amtrak proved how chatbots could help you in boosting your revenue.

This study says,

  • Chatbots have answered over 5,000,000 questions every year.
  • It saved $1,000,000 in customer service costs in one year.
  • Also, the bookings rate has increased by 25%, and those bookings generated 30% more revenue.
  • 1 in 3 prospects spoke to chatbots before purchasing.
  • Nine big buyers out of ten used this system before proceeding with the purchase.
  • Besides, chatbots were responsible for generating 60% of revenue.

This strategy works best for every business. It saves your time from organizing lengthy campaigns. Hence try to integrate this feature in your website and see the difference. Take action now.

6. Remarketing

Do you have a list of prospects who have shown interest in your product a few weeks or months ago? If that is the case, remarketing is a grand strategy to begin.  The researchers have already proved that only 2% of the buyers buy your product/service on the first visit. Hence retargeting such prospects will help you to gain a large number of leads easily.

                    Image Source: Red Cow Media

According to the above data by Red Cow Media, almost 70% of the buyers are more likely to purchase if you retarget them. Also, you can use retargeting in search campaign to improve the ROI and conversion rate. So, if you wish to regain the attention of potential clients, use this tactic and strengthen your brand value.

Take Away

Since old marketing tools and strategies have become obsolete in these days, it is essential for every marketer to keep up with the changing trends. So, to boost the lead generation, you have to embrace the new moves taken by your competitor to stay ahead in the list. A proper lead generation technique will make a huge difference in your business revenue. Hence, do not ignore this vital aspect of your campaign and focus your aim towards success.