The State of Data-driven Marketing in 2018 [Infographic]

• Data-driven, Data-driven marketing

From the ways buying decisions are initiated to the processes through which purchases are made – everything has gone extremely digitalized. This has brought many complexities in the ways businesses are done and campaigns are rolled out. Customers have become more risk-averse and the need of delivering personalized experience has become more than ever.

Data-driven marketing is the solution to the chaos! Many marketers have already started investing in it. Here are some eye-opening stats to take you through the future of data-driven marketing:

Infographic content:

Why businesses need data-driven marketing?

Marketing campaigns powered with data that is updated and credible gives you insights to know, understand, and target your potential and existing customers the right way

• 74 percent get frustrated with websites when content, offers, ads, promotions, etc. appear that have nothing to do with their interests (THE Marketing Blog)
• 67 percent would leave the site if asked for donations from a political party that they dislike the most (Janrain)
• 57 percent would leave the site if they were married and shown ads for a dating service
• 50 percent would leave the site if shown a recommendation to purchase underwear that is for the opposite gender
• Data-driven marketing provides statistics that attribute successful outcomes to a marketing campaign

A look into the stats

• 49% of marketers use data to enhance customer experience. (GlobalDMA)
• 31% lack the in-house skills to analyze the data
• Just 12% have data at an individual customer level (vs. segment or demographic group)
• 65% of brand respondents’ organizations are using digital analytics software, with 30% only planning to adopt it (SiteCore)
• People receive around 300 to 3000 marketing messages a day
• More than 80% of marketers struggle with getting and applying the real time insights in their marketing strategies

Tips to do data-driven marketing right

• Know your buyer personas
• Optimize landing pages
• Use social media
• Leverage email marketing
• Search Engine Optimization
• Display Ads
• Offers or deals

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