The State of Data-driven Marketing in 2018 [Infographic]

Data-driven, Data-driven marketing

From the ways buying decisions are initiated to the processes through which purchases are made – everything has gone extremely digitalized. This has brought many complexities in the ways businesses are done and campaigns are rolled out. Customers have become more risk-averse and the need of delivering personalized experience has become more than ever.

Data-driven marketing is the solution to the chaos! Many marketers have already started investing in it. Here are some eye-opening stats to take you through the future of data-driven marketing:

Infographic content:

Why businesses need data-driven marketing?

Marketing campaigns powered with data that is updated and credible gives you insights to know, understand, and target your potential and existing customers the right way

74 percent get frustrated with websites when content, offers, ads, promotions, etc. appear that have nothing to do with their interests (THE Marketing Blog)
67 percent would leave the site if asked for donations from a political party that they dislike the most (Janrain)
57 percent would leave the site if they were married and shown ads for a dating service
50 percent would leave the site if shown a recommendation to purchase underwear that is for the opposite gender
Data-driven marketing provides statistics that attribute successful outcomes to a marketing campaign

A look into the stats

49% of marketers use data to enhance customer experience. (GlobalDMA)
31% lack the in-house skills to analyze the data
Just 12% have data at an individual customer level (vs. segment or demographic group)
65% of brand respondents’ organizations are using digital analytics software, with 30% only planning to adopt it (SiteCore)
People receive around 300 to 3000 marketing messages a day
More than 80% of marketers struggle with getting and applying the real time insights in their marketing strategies

“Over 40% of brands are planning to expand their data-driven marketing budget in the coming years”

Tips to do data-driven marketing right