The State of Data-driven Marketing in 2018 [Infographic]

  • The State of Data-driven Marketing in 2018 [Infographic]

    From the ways buying decisions are initiated to the processes through which purchases are made – everything has gone extremely digitalized. This has brought many complexities in the ways businesses are done and campaigns are rolled out. Customers have become more risk-averse and the need of delivering personalized experience has become more than ever.

    Data-driven marketing is the solution to the chaos! Many marketers have already started investing in it. Here are some eye-opening stats to take you through the future of data-driven marketing:

    data drivenInfographic content:

    Why businesses need data-driven marketing?

    Marketing campaigns powered with data that is updated and credible gives you insights to know, understand, and target your potential and existing customers the right way

    • 74 percent get frustrated with websites when content, offers, ads, promotions, etc. appear that have nothing to do with their interests (THE Marketing Blog)
    • 67 percent would leave the site if asked for donations from a political party that they dislike the most (Janrain)
    • 57 percent would leave the site if they were married and shown ads for a dating service
    • 50 percent would leave the site if shown a recommendation to purchase underwear that is for the opposite gender
    • Data-driven marketing provides statistics that attribute successful outcomes to a marketing campaign

    A look into the stats

    • 49% of marketers use data to enhance customer experience. (GlobalDMA)
    • 31% lack the in-house skills to analyze the data
    • Just 12% have data at an individual customer level (vs. segment or demographic group)
    • 65% of brand respondents’ organizations are using digital analytics software, with 30% only planning to adopt it (SiteCore)
    • People receive around 300 to 3000 marketing messages a day
    • More than 80% of marketers struggle with getting and applying the real time insights in their marketing strategies
    “Over 40% of brands are planning to expand their data-driven marketing budget in the coming years”

    Tips to do data-driven marketing right

    • Know your buyer personas
    • Optimize landing pages
    • Use social media
    • Leverage email marketing
    • Search Engine Optimization
    • Display Ads
    • Offers or deals



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John Mathew, Direct Consultant