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- Jan 12
- John Duff
Ending The Dilemma Of Lapsed Email Subscribers
Lapsed email subscribers are the biggest dilemma for any marketer today. The decision of which contacts should be kept and which ones should be deleted from the list depends completely on your current business propositions and future plan of expansion but […]
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- Jan 12
- John Duff
Drip Marketing: What & What-NOT To Do When Trying To Ride The Wave
With the internet throwing up a plethora of new advertising channels and engagement avenues, it’s time to take a look at what you need to do in order to stay at the top of your game. One way to keep […]
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- Jan 12
- John Duff
Email Marketing – How To Find And Captivate The Perfect Target Audiences
Highly targeted marketing is, more often than not, a double-edged sword. The power to use data correlation and analytics to isolate the perfect markets is very appealing. However, data can only deliver so much. The rest is human insight followed […]
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- Jan 12
- John Duff
5 Deadly Email Marketing Mistakes To Avoid
If your email campaign is achieving the desired results then you do not need to read the following article. But if your emails are not working perhaps you need to read this article as it just might help you. Email […]
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- Jan 12
- John Duff
Email Prospecting: 10 Ways To Find B2B Gold in 2012
Among hyper-competitive markets, the perfect prospects can sometimes be hard as hell to find. As marketers increasingly turn to email to generate short term revenue with minimal investment, the email marketer’s job becomes harder than ever. Seriously, with the kind […]
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- Jan 12
- John Duff
Email Subject Lines: The Official Not-To-Do List
The subject line is the first thing your recipients engage with when they receive an email. That’s why it’s critical that your subject line is enticing enough to make them open your mail. This is especially true for brands that […]
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- Jan 12
- John Duff
Enhance Your E-mail with Social Media Marketing
Email Marketing is getting more popular than ever in this economy which is down, thanks to its immediacy of results, high ROI and mainly its cost-efficiency. Side by side to this, as a powerful tool, social media marketing is also […]
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- Jan 12
- John Duff
Fortune 500 Takeaways: Effective Management Lessons for Small Business
Are you part of small business venture and if you still haven’t tried the online promotion tactics, you are missing out on great opportunities. The new avatar is of Online Reputation Management (ORM) which capitalizes all your activities in the […]
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- Jan 12
- John Duff
Buying Email List: Maker OR Breaker of Any Business
p>In current market scenario where unsubscribe and bounce rates for email range from 15% - 20% per year, you should try to reduce the natural leakage and add new email lists. The most trusted email lists are your existing customer [...] Read more -
- Jan 12
- John Duff
Buyer Intent – The New Breed Value for B2B Online Strategy
Most of today's business buyers are over stacked with volumes of information. Yes the quality of such information can be easily questioned but the quantity of the information cannot. Most business searches turn up thousands if not millions of results [...] Read more