Archive for Blog

• 08, Sep
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With increasing competition, retaining a customer has become challenging. Organizations are implementing new tactics and approaches to engage the customer in the best way. As per a quote by Brian Balfour, former VP Growth at HubSpot: “If your retention is […]

• 11, Aug
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Of late, B2B organizations have been struggling to generate quality leads due to the business catastrophe caused by the pandemic. As an organization, you have to revamp your process and tactics to overcome these hurdles. It is challenging but not […]

• 17, Jun
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Email marketing list management process is challenging for any organization, but without that, your campaign would derail from the track. As per a report, almost 87% of the marketers aim to increase their spending on email marketing. – Campaign Monitor […]

• 06, May
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Businesses across the world are at the crossroads, where they are facing unique constraints of dwindling revenue and dissatisfaction among employees. An organization needs to value its employee as an asset so that even during these critical times, they could […]

• 07, Apr
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“Predicting the future isn’t magic, it’s artificial intelligence.” – Dave Waters Email marketing continues to be an undisputed part of digital marketing, enabling marketers to establish direct and effective business communication with their targeted audience. That is not all; by […]

• 13, Mar
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Personalization is proven to be the prime driver of marketing success in today’s business world. The exciting promise of personalization is spread all over the internet. Marketers overpoweringly claim (18%) that personalization helps advance customer relationships, with 52% agreeing it […]

• 23, Jan
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With the number of email accounts growing at a faster pace, it is predicted that email marketing will be an effective strategy to communicate with the existing and potential customers. So, does that mean email marketing works in 2020? While […]

• 24, Dec
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In addition to offering essential information regarding your company’s services and products to motivate the purchasing decision of your customers, various email marketing best strategies can also help in building engagement as well as trust with your consumers. However, a […]

• 15, Oct
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Marketing isn’t a simple task. Especially when your customers evolve along with the technological revolution, it becomes highly unpredictable to judge the market place. You may have to spend more and more time on learning the latest trends. And, wasting […]

• 10, Sep
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Being an email marketer is not an easy job; as you will be accountable for the success or failure of the campaign. For, this reason, most of the marketers are pushing their limits in making the right strategy for connecting […]