Email Marketing is Still Alive & Kicking – How to Improve Email ROI
Do you think email marketing is dead? If yes, let’s dive deeper to know some fresh facts: AI & email marketing to increase revenue by 41.3% The combination would improve the click-through rate by 13.4% It would improve the open […]
Read More9 Lead Generation Strategies For SaaS Companies
Lead generation has never been easy. And with increasing competition, it has led to market cannibalization. Companies couldn’t earn the required profit as they are competing against each other. Bob Hooey, a motivational keynote speaker, once stated: “If you’re not […]
Read More9 Best Ways to Generate More Sales Leads
Every organization is at that phase, where they need to churn out leads for meeting the business target. While leads generation has never been easy, but due to the pandemic, the complexity of the process has increased manifold. Zig Zagler, […]
Read MoreB2B Marketing Trends to Shoot Up Sales In 2021
What change do you find in the customers nowadays? Most of you would reply-customers are on and off in the sales cycle. With the current pandemic hitting hard, it’s just not the marketers who are bearing the brunt; the customers […]
Read MoreSelling to the New B2B buyer?
It’s a fact; selling is not easy!!! As customers become aware of more options in the market, getting increased sales conversions in a short span has become a challenge. One needs to have a sharp mind to read their psychology […]
Read More5 Learnings from the Email Marketing Mistakes
Marketers across the globe are prone to commit email marketing mistakes. This is a fact; as a marketer, when you juggle a lot of tasks, a small deviation in focus could result in a big blunder. There are high chances, […]
Read More8 Emails Tactics help Improve Customer Retention
With increasing competition, retaining a customer has become challenging. Organizations are implementing new tactics and approaches to engage the customer in the best way. As per a quote by Brian Balfour, former VP Growth at HubSpot: “If your retention is […]
Read MoreDemand Generation VS. Lead Generation – What’s the difference?
Of late, B2B organizations have been struggling to generate quality leads due to the business catastrophe caused by the pandemic. As an organization, you have to revamp your process and tactics to overcome these hurdles. It is challenging but not […]
Read More6 Best Practices for Email Marketing List Management
Email marketing list management process is challenging for any organization, but without that, your campaign would derail from the track. As per a report, almost 87% of the marketers aim to increase their spending on email marketing. – Campaign Monitor […]
Read MoreBest Business Practices During COVID-19 Outbreak
Businesses across the world are at the crossroads, where they are facing unique constraints of dwindling revenue and dissatisfaction among employees. An organization needs to value its employee as an asset so that even during these critical times, they could […]
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