Archive for Blog

• 21, Sep
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The current business scenario is swarmed by uncertain events, a cause of worry for many organizations across the world. The top-level executives, including senior managers, CEO, marketing director and others, are going back to the boardroom and re-planning every strategy, […]

• 19, May
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You must have heard about newsletters. Yes, the email with customized news, knowledge base articles, and other useful information for your audience. How it helps you and your customers? It has result-oriented tips that customers could execute in their process. […]

• 12, Apr
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Do you think email marketing is dead? If yes, let’s dive deeper to know some fresh facts: AI & email marketing to increase revenue by 41.3% The combination would improve the click-through rate by 13.4% It would improve the open […]

• 26, Mar
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Lead generation has never been easy. And with increasing competition, it has led to market cannibalization. Companies couldn’t earn the required profit as they are competing against each other. Bob Hooey, a motivational keynote speaker, once stated: “If you’re not […]

• 26, Feb
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Every organization is at that phase, where they need to churn out leads for meeting the business target. While leads generation has never been easy, but due to the pandemic, the complexity of the process has increased manifold. Zig Zagler, […]

• 28, Jan
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What change do you find in the customers nowadays? Most of you would reply-customers are on and off in the sales cycle. With the current pandemic hitting hard, it’s just not the marketers who are bearing the brunt; the customers […]

• 18, Dec
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It’s a fact; selling is not easy!!! As customers become aware of more options in the market, getting increased sales conversions in a short span has become a challenge. One needs to have a sharp mind to read their psychology […]

• 06, Oct
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Marketers across the globe are prone to commit email marketing mistakes. This is a fact; as a marketer, when you juggle a lot of tasks, a small deviation in focus could result in a big blunder. There are high chances, […]

• 08, Sep
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With increasing competition, retaining a customer has become challenging. Organizations are implementing new tactics and approaches to engage the customer in the best way. As per a quote by Brian Balfour, former VP Growth at HubSpot: “If your retention is […]

• 11, Aug
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Of late, B2B organizations have been struggling to generate quality leads due to the business catastrophe caused by the pandemic. As an organization, you have to revamp your process and tactics to overcome these hurdles. It is challenging but not […]