Archive for Blog

• 12, Apr
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Do you think email marketing is dead? If yes, let’s dive deeper to know some fresh facts: AI & email marketing to increase revenue by 41.3% The combination would improve the click-through rate by 13.4% It would improve the open […]

• 26, Mar
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Lead generation has never been easy. And with increasing competition, it has led to market cannibalization. Companies couldn’t earn the required profit as they are competing against each other. Bob Hooey, a motivational keynote speaker, once stated: “If you’re not […]

• 26, Feb
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Every organization is at that phase, where they need to churn out leads for meeting the business target. While leads generation has never been easy, but due to the pandemic, the complexity of the process has increased manifold. Zig Zagler, […]

• 28, Jan
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What change do you find in the customers nowadays? Most of you would reply-customers are on and off in the sales cycle. With the current pandemic hitting hard, it’s just not the marketers who are bearing the brunt; the customers […]

• 18, Dec
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It’s a fact; selling is not easy!!! As customers become aware of more options in the market, getting increased sales conversions in a short span has become a challenge. One needs to have a sharp mind to read their psychology […]

• 06, Oct
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Marketers across the globe are prone to commit email marketing mistakes. This is a fact; as a marketer, when you juggle a lot of tasks, a small deviation in focus could result in a big blunder. There are high chances, […]

• 08, Sep
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With increasing competition, retaining a customer has become challenging. Organizations are implementing new tactics and approaches to engage the customer in the best way. As per a quote by Brian Balfour, former VP Growth at HubSpot: “If your retention is […]

• 11, Aug
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Of late, B2B organizations have been struggling to generate quality leads due to the business catastrophe caused by the pandemic. As an organization, you have to revamp your process and tactics to overcome these hurdles. It is challenging but not […]

• 17, Jun
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Email marketing list management process is challenging for any organization, but without that, your campaign would derail from the track. As per a report, almost 87% of the marketers aim to increase their spending on email marketing. – Campaign Monitor […]

• 06, May
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Businesses across the world are at the crossroads, where they are facing unique constraints of dwindling revenue and dissatisfaction among employees. An organization needs to value its employee as an asset so that even during these critical times, they could […]