John Duff

There is always something new to learn and explore in the digital marketing sector. This time, the latest thing that has caught marketers’ attention is the programmatic advertisement platform. According to ROI Revolution’s survey, 30.5% of marketers are keen to maintain or increase programmatic advertising spend. The statistical forecast is […]

Wondering how an ideal customer profile can be crucial in your path to becoming a business leader? If yes, then you have just landed at the right place, as this blog is all about ideal customer profile (ICP). We discuss what ICP is? Why is important for marketing? Why it […]

The B2B companies experience challenges like never before as their clients are flooded with “unheard of” options. Henceforth, there is a complete paradigm shift in the procurement process of products and services within the industry, reducing the time a client spends with a particular organization. For this reason, organizations have […]

Vendor relationship management (VRM) is a multifaceted concept transcending financial transactions. While payment of vendors is essential, establishing a professional connection with them on an emotional level, which fosters mutual understanding and empathy, is equally crucial. The ongoing nature of vendor interactions necessitates a dynamic and adaptive approach to negotiation, […]

Healthcare providers devote their lives to service. Automating and outsourcing various repetitive tasks can help them with extra time, which can be used to check on other patients. For this reason, several healthcare organizations use software or outsource a few tasks. Before we look into the top medical billing software, […]

Introduction Being proactive is one of the best ways for a business to progress. Teams conducting outbound sales search for new leads to pitch their product or service. They are always on their toes and willing to try new avenues to bring in new clients. What are outbound sales? And […]

Introduction B2B healthcare marketing is one of the most sensitive forms of B2B marketing since it deals with human life directly. Any product can indeed be responsible for human life, but when it comes to the healthcare industry, one believes that it directly affects humanity in terms of health. Conglomerates […]

For B2B marketers, finding leads is the hustle and bustle in daily life. They always keep exploring new ways to generate quality leads. Therefore, marketers sort through stacks of leads in order to find high-quality ones among them. The job doesn’t end here as now marketers have to work on […]

Recent figures about email marketing state that for every $1 spent on email, there is an ROI of about $36. Unfortunately, not every email marketing campaign can achieve a similar ROI due to the lack of proper email testing tools usage. These email testing tools can turn around the scenario […]

Competition in the B2B manufacturing industry is fierce, with similar products and services offered in the marketplace. Without marketing investment, industries can’t position themselves as unique in their sector. A strong manufacturing marketing strategy helps elevate an industry’s presence in the market, highlighting its distinct products and services. In fact, […]