Posted On: Jan 20, 2016
Posted By: John Duff
5 outstanding ways to stay ahead of the competition

With every second business on the lookout to lure your customers away, gaining a competitive edge is the most efficient tool for success. Not only there’s a boom in mushrooming businesses across the globe, but also, the existing ventures are 55% more inclined towards setting up another business.

It’s evident that there exists overwhelming competition from all directions for the existing companies to retain their customers. That’s why it is important to stay ahead of the competition with unique strategies relevant to a business.

If you’re on the hunt, here are the effective business competition strategies to steer your growth upwards:

1. Figure Out What Your Customers Want

right customerSource – First Insight

If you want to understand how to compete with the same product, getting through to the customers and offering valuable products and services is the key. B2B marketing is all about catering to prospects’ pain points at the right time. You can select your battleground by playing the “solutions provider” on four different fronts –

  • On Value – Look for ways to create a value proposition that stands out from your competitors. Conduct a thorough content gap analysis and fill in those gaps with unique thought leadership content.
  • On Alternative Approach – This involves not getting stuck on like-minded companies. Perhaps explore sub-optimization groups and come up with entirely alternative solutions.
  • For Priority – Are your offerings entirely similar to competitors? Your best chance at winning is to create a sense of urgency in the mind of prospects.
  • On Innovative Vision – Perhaps down the line, you discover that your solution can solve a problem it was not meant to in the first place. In that case, you’ve found yourself a new target market!

Amazon has proved its mettle in the business world by understanding the requirements of its customers and building a venture for the same. According to Deloitte and Touche, the brands which make consumers their primary emphasis turned out to be 60% more profitable than others.

2. Capture the Trends to Modify Your Business

competitive advantageSource – Consultants Review Magazine

One of the outstanding strategies to overcome competition in the market lies in leveraging the trends. A B2B venture can become a disruptive force by augmenting its business model as per the requirement of the consumers. In the fast-evolving business domain, there’s no guarantee that your venture will remain successful with the same model without innovation and modification.

3. Redesign Your Pricing Model

advantages of competitive pricingSource – Infiniti Research

Analyzing the pain points of your consumer base also demands attribution of the process. One of the most effective ways businesses stay ahead of the competition is by tuning their prices.

4. Leverage Specialization in Business Competition Strategies

personalized targetingSource – Deloitte

From personalization to niche offerings, the growth of a business depends on specialization. With easier prospects to target, a B2B enterprise can become highly unique in the industry to cement its position as the industry leader.

The more unique your selling proposition is, the lesser room for competition exists.

5. Prepare for Long-Term

long term business planningSource – Spur Reply

From knowing your marketing strategies to the stages at which rebranding might be necessary, long-term planning lies at the heart of success. Through formal planning, B2B executives can streamline the venture’s performance while ensuring competitive advantage in the future as well.

Concluding Remarks

The cutthroat competition in the commercial world isn’t easy on anyone. In today’s digital age, the early start of a company doesn’t guarantee its success. However, with out-of-the-box planning involving knowledge of your consumer base using strategic business tactics, you can modulate and amplify the competitive edge your business has.