Posted On: Nov 30, 2022
Posted By: John Duff

With the growth of businesses across the globe, it’s important to revolutionize marketing efforts as well. Emails provide the exact solution to turn simple marketing propositions into impactful messaging.

Emails are more than a mere method of sending and receiving a formal invitation. Interestingly, email marketing has become such a powerful tool that it is the most efficient type of campaign with high returns and low investment. It offers an excellent ROI of USD 36 for every USD 1 investment.

That being said, the quality of an email marketing campaign depends on the data used to access the leads. In this case, it is the accurate email addresses of the clientele. Additionally, the emails’ delivery and messaging must be crafted with precision for campaign success.

Email Marketing Tools Infographic - Thomson Data

Thankfully there are email marketing tools that can aid the implementation of innovative marketing campaigns, such as:

1. MailChimp

With features such as A/B testing, campaign scheduling, open rates reports, etc. MailChimp is currently one of the best tools to use for email marketing. The platform provides two options for businesses to draft their campaigns.

  • Free-forever Plan
  • Paid Plans

Users can utilize their free plan for most of the campaign design, such as outreach to 2000 subscribers, 10000 email sends, reporting and easy integration. It provides easy styling of emails through the drag-and-drop feature.

In the paid options, users can opt from three structures comprising Essentials, Standard and Premium.

Most email marketing can be done using the free version of MailChimp. However, paid plans are more useful for targeting a broader audience with advanced features like multi-step journeys.

2. MailerLite

If the main objective of a business is to create simplistic yet intuitive designs for their emails, MailerLite is the right choice. This tool provides a range of email templates to pick and customize for each clientele segregation. In addition, the drag-and-drop editor ensures the quick creation of dynamic content, including personalization.

Without coding skills, this email marketing tool helps businesses craft unique newsletters and other content pieces. Moreover, the platform allows automation to deliver emails at a pre-set time. It also lets businesses track crucial metrics of the campaigns, such as subscriber engagement, spam complaints, bounce rate and more.

The tool offers marketing solutions via three plans other than the free version, including:

  • Growing Business
  • Advanced
  • Enterprise

The paid plans provide access to advanced features like the removal of MailerLite branding. Additionally, they also enhance the email bandwidth from 12000 to unlimited.

3. Zoho Campaigns

For businesses aiming to get a package for all their requirements, from finances to marketing, Zoho Campaign is the champion product. It offers excellent features like customizations through dynamic personalization, email interactivity and contact path tracing.

The best part is that it provides centralized access to all the information related to the clientele within the same software. Businesses can optimize email marketing for up to 2000 subscribers with 6000 sends using the free version.

Zoho Campaigns offer two kinds of paid subscriptions for businesses, i.e., Standard and Professional. Additionally, it also provides a special agency-centric option with all the benefits of a Professional plan and add-ons. The paid plans are created based on the number of contact access required. Additionally, if a business requires segmentation, dedicated IP and SMS marketing support as well, paid options are excellent picks.

4. Drip

Advanced list structuring and segmented workflows form the best features of the Drip. The email marketing tool presents a unique interface for businesses in their email marketing campaigns. It sends emails based on the triggers generated by the clientele, including their shopping behavior. On top of this, the tool routes scheduled follow-up messages to the client pool based on their interaction with the previously sent email.

This email marketing software is one of the most useful choices for e-commerce businesses. It aims to facilitate a seamless customer experience and build strong relationships with the brand.

The only downside to the tool is that there’s no free version available. However, businesses can try their services in a 14-days trial.

The initial monthly pricing for using the tool is USD 39. Businesses can change their plans based on the number of contacts they wish to access. That being said, the unlimited email sends, and support features are uniformly available across all plans.

5. HubSpot

For small to mid-sized businesses, HubSpot is a brilliant tool for email marketing. It is one of the renowned martech platforms which aims to enhance the overall customer experience through non-stop interaction tracking and seamless optimization.

It offers businesses the creation and delivery of bulk emails to different contacts with automatic device optimization. It also provides an ease-of-use of email editor with a drag-and-drop feature. In addition, businesses can craft their own professional emails using the available templates.

The platform provides exceptional marketing solutions along with easy CRM integration in all its plans, including the free version. Since it arrives as a package deal for the complete marketing of a venture, the overall pricing is at the higher end for the paid plan. Businesses can choose between Starter, Enterprise and Professional types for advanced email marketing features.

6. Salesforce Pardot

Salesforce Pardot is one of the most renowned email marketing tools among midsized and large businesses for its ability to personalize campaigns. It enables easy optimization of the email messaging through metrics tracking throughout the funnel movement of the customers.

Salesforce Pardot offers exemplary email marketing campaign execution from the seamless user interface to decision-making tools. It ensures easy integration with other Salesforce apps like Einstein.

The paid plans are available with Salesforce Pardot comprising Growth, Plus and Advanced. With the default version, businesses can begin their email marketing automation journey for as low as USD 1250.

7. Campaigner

Campaigner is one of the top-notch customizable marketing solutions with email as the method. It offers a range of features, including impressive workflow designs to make it better than its competitors.

Through the email marketing tool, businesses can easily automate, segment and track for quick lead generation. It also helps ventures to craft attractive landing pages and forms depending on the audience’s preferences.

The platform doesn’t have a free plan. However, businesses can utilize a 30-day trial package to acquaint themselves with the tool. The company provides one of the most exhaustive packages of more than 60 advanced features. Companies can invest in Campaigner with different plans starting at USD 59. The types of Campaigner’s email marketing plans include Starter, Essentials, Advanced and eCommerce.

8. AutoPilot (Ortto)

The tool helps businesses ensure easy collaboration amongst different marketing teams within an organization. AutoPilot is a brilliant platform for strategizing email marketing campaigns and sharing ideas before the launch of campaigns. It also offers a drag-and-drop feature to make the marketing process intuitive and easy to execute.

The platform offers another important aspect to ensure feedback and assistance by tagging the query “annotate and collaborate.” Businesses can also enhance customer journey automation by setting specific goals.

Businesses can utilize different plans depending on the business objectives and feature requirements. The plans available at Otto are Free, Campaign, Professional, Business and Enterprise. In addition, ventures can also choose between monthly, annual and monthly-annual commitments.

9. SendinBlue

For businesses requiring CRM functionality with transactional email features, SendinBlue is the right selection. The platform offers communication through SMS for releasing time-sensitive offers. It also provides a unified inbox for organizing teams and tracking customer email records easily.

Additionally, the tool lets businesses automate segmentation to enhance targetability across different channels.

The tools are available with four unique pricing options. It comprises Free, Starter, Business and Enterprise. With Starter plans, ventures can grow businesses effortlessly through 20,000 email sends per month. The Business and Enterprise options are suitable for established ventures with expert marketers and managers.

Other than the usual costs per plan, the businesses have to pay an additional sum to remove the SendinBlue branding tag from their emails.

10. ActiveCampaign

If the live chat option is an essential feature required along with email marketing, ActiveCampaign must be considered. Other than offering regular email marketing capabilities like lead scoring, the tool enables experience differentiation between customers depending on the segmentation.

The tool ensures lead capturing at every stage of the customer journey. The tool offers specific guidance to scale a venture from reach to audience growth. In addition, the email marketing tool also ensures integration with 870 apps to suit the needs and objectives of a business.

The platform offers its packages in five versions, starting at USD 9, comprising Lite, Plus, Professional and Enterprise. Each package is crafted to combine marketing with sales to enhance revenue with ease.

11. GetResponse

GetResposne is an all-in-one tool to offer marketing solutions to all-sized businesses, from free websites to social media ads. The tool ensures the optimization of resources to connect with customers across channels. It also carries an impressive range of features for lead generation and curation of email lists to convert prospects into sales.

In addition, it fosters customer experience through targeted online communication in AI-supported data-driven campaigns.

The platform offers different packages depending on the marketing preferences of the user. It avails the business of a free plan with access to up to 500 subscribers and unlimited newsletter delivery. It starts with an email marketing plan for USD 15.58 per month. If users want, they can also upgrade to other packages such as marketing automation and eCommerce, which will also carry the email marketing plan’s features.

Which email marketing tool is good for your business?

Picking the right email marketing tool is straightforward as your business requirements are. Depending on the objective of the marketing campaigns and business goals, you can select your email marketing tool.

In addition, businesses can also consider these options to select the most useful tool:


If a business requires bulk email delivery, it’s imperative to keep an eye on this feature. Usually, the marketing tools offer a limited number of sends per business account. However, you can choose a paid package to meet this requirement.


Marketing isn’t linear. It requires the assimilation of data from different points in the customer experience journey. Integration with other CRM apps and software avail businesses the ease to use data interchangeably and enhance sales.


Businesses require template creation based on the brand voice they want to share. Not all email templates of an email marketing tool will align with the branding requirements. It’s essential to keep this in mind before opting for a marketing plan.


If the email marketing tool demands maneuverability through only an expert, a beginner might face a hard time in executing campaigns. For a newly launched company, it’s crucial to analyze the overall feasibility of the tool to use by the marketing team.


For international and out-of-office marketing, it’s imperative that teams can easily collaborate to streamline their campaigns. In addition, it allows tracking of the feedback and improvements in campaigns in a unified manner through a central marketing app.

Additional Features

If a business is aiming for a comprehensive marketing solution, email marketing tools also provide an all-inclusive plan with many features. Additionally, some organizations also need to scrutinize the metrics consistently and urgently to plug in inefficiencies.

If your business demands these features, it’ll be wise to check them beforehand to ensure that your tool can complement your business effectively.

In Conclusion

Selecting the most appropriate email marketing tool is as important as crafting a unique marketing campaign. These platforms help businesses ensure lesser wastage of time and effort, along with higher returns on campaigns. In addition, businesses can even leverage the versatile features available to further streamline their workflows.

By opting for a marketing tool, companies can convert their messaging from fine to fantastic through audience targeting. Moreover, businesses can even incorporate CRM integration within these tools to increase the customer experience through minimal effort.