Posted On: Apr 22, 2016
Posted By: John Duff

Efficient lead generation starts with good user experience. People respond well to things they like. They do what is comfortable and trustworthy. They avoid pain, angst and work. And the more specifically you can speak their language and earn their trust, the more likely they will be to engage and convert.

Lead generation can become something that is not only enjoyable but also simple to do when working inside of WordPress. Here are a few tips for generating tens of thousands of leads that are highly targeted and qualified for your business.

Lead Generation made easy through the following tips:

1. Planning:

The best lead generation campaigns are those where the activity is planned over a long period of time. Don’t just do ad-hoc one off campaigns but plan your communication to ensure a steady stream of high quality leads.

2. Knowledge:

It is vital that you understand your market place, who you need to communicate to, how do they want to be communicated to, what information do they want etc. This will form the basis of your lead generation communication.

3. Database:

Make sure you invest in a good quality database- the better the quality of contacts, the more chance you have when it comes to generating good leads.

4. Segmentation:

Segmentation makes sure messages are directly tailored the prospect’s needs and characteristics, thus increasing the chance of sales lead being produced.

5. Be clear:

aaaaaaaay up at the tip top of your funnel lays an ad that sets expectations. If those expectations are unclear or misleading, everything else will collapse in an epic failure. You can check for this by looking at your campaign landing page’s bounce rate — the percentage of people who land and leave without engaging. If that number is high — say 40% or more — you should take a look at the expectations being set in your ads.

6. Be Specific:

Your ad clarity should be complemented with specific, targeted landing page messaging. The first thing a user sees on the landing page should immediately reinforce why they clicked through.

7. Be Consistent:

Writing consistently at least 2 times per week will create far more targeted leads produced from your website than if you blog ‘when you have time life.

8. Be Focused:

Distraction is public enemy number one for lead generation. Yours landing page or conversion path should be a laser-focused, message specific oasis — far outside of the rattle & hum of the web, or even your website. Navigation is a distraction. Tangential messages are recipes for disaster. Keeping your user experience narrow, clear and concise will keep them more engaged and make them more likely to convert. Clarity is your friend.

9. Use the Right Keywords:

When publishing a blog, don’t forget to input the keywords that are relevant to that post. As well, fertilize your site with these keywords in the tag section, in headlines and in your copy.

10. Understand the consumer’s journey:

If you know how the consumer “becomes a lead” you can refine follow up process to increase return on investment. This is especially relevant to call center follow ups where agents are paid by the hour.

11. Get LinkedIn:

If you haven’t logged into LinkedIn these days, it’s time to get back in there and see some of the cool stuff that is now available.

12. Relationship marketing:

Relationship marketing is the approach underlying all of the “sales-lead-generation-success” methods. Sales lead generation using this method simply refers to cultivating a personal, sales-winning relationship with your prospects.

13. Tele marketing:

Telemarketing is a personal marketing and sales lead generation technique that offers a cost effective, efficient alternative to field selling, but it can be significantly more expensive than direct mail email. By including telemarketing in your B2B sales lead generation marketing plan, you can reach up to thirty decision makers a day at a cost of $15 to $20 per contact.

14. Email publications:

By creating your own email newsletter, you could send out industry news and tips to suspects in your market. Since you will be on your prospects’ minds more often than your competition, eventually, your sales leads will turn into actual sale.

15. Connect with customers in a meaningful way:

By using these eight proven B2B sales leads generation methods, you will capture more sales-ready opportunities for your salespeople to turn into new business, meaning greater sales revenue and profits for your company.