Posted On: May 11, 2016
Posted By: John Duff
The philosophy of CHANGE

Your marketing doesn’t perform better by CHANCE; it gets better by CHANGE!

Change is crucial for any organization because, without change, businesses would likely lose their competitive essence and fail to meet the requirements of what most hope to be an increasing base of valuable customers. In fact, businesses should enclasp change.

`Change’, while it can be troublesome at the outset, ultimately the change gravitates to amplify productivity and service. No longer do business people work in a monotonous way rather change brings them innovative ideas to think out of the box way. Today’s burgeoning communication technology represents changes that cave in organizations to learn more, more quickly, than ever before.

Who want change?


As the world evolves; clients need change and grow, by devising new demand for new sorts of products and services — and expediting new areas of opportunity for organizations to meet those requirements.


A stable economy with the increasing demand for products and services needs change. It means that companies must consider expansion that might involve the addition of staff and new facilities.


Change is the most significant part in any organizations that allows employees to learn new skills, explore new opportunities and exercise their innovative ideas. It conclusively benefits the organization through new ideas and increased commitment. Getting employees ready to deal with the change involves an analysis of the tools and training. Changes provide organizations an opportunity to evaluate employees’ skill set and then take steps to upgrade their required skills to respond to growth.

What influence change?

The question “Why?” can lead to brand new ideas and new creativities that can directly affect the bottom line.

System harmony:

While cultural and structural change is the dire need to success, so are the organizational systems that entrust a true customer-centric involvement. An organization to be successful always needs a roadmap to weave these demanding aspects together to constitute the experience and to comprehend the data/insights required to optimize the experience.

Systematic behaviors and skills

When a systematic change takes place, people throughout an organization become enthusiastic to learn new behaviors and competencies. The approach to OCM is advantageous when it comes to setting expectations correctly, deploying new tools to advance communication and proactively seeking ways to reduce misinformation.

Upgradation of Service

Organizations get profited from a change that brings in new ways of looking at customer requirements, new methods of delivering customer service, new approaches of heightening customer interactions and launching of new products that might appeal to new markets.

New Employees

New employees joining an organization are particularly valuable because they can often indicate the areas of opportunity for advancement that those who have been long involved in the company might have overlooked. Through new employees even the existing employees should be encouraged to come up with the ‘why things’ and start looking for new ways to get work done quicker, better and with higher levels of quality and service.

Culture of longing and Experimentation:

Modern marketing is all about taking risks, gauging outcomes, and optimizing opportunities. A culture of longing and experimentation occurs here as the change to give insights about a next move.

Make a strategy, take an opportunity, and make a change!