Dealing Penguin 2.0 Post Trauma – Local SEO Strategies for Small Businesses (Part III)

  • And finally, an end to the wait. Lets resume from where we left earlier and conclude this three part saga of discussing SEO strategies for small business.

    Local Video Marketing

    Its really surprising to know that videos are still underestimated as part of local business strategy. Videos can give you that golden chance to interact with your customers and allow them to know your business better and be comfortable with you.

    YouTube

    You need to create a YouTube channel for your business to start uploading videos, before that make sure you have optimized videos for providing local value. This would require to add appropriate title to the video for targeted keywords, adding Citation details (NAP) and a link back to your landing pages in video description without fail.

    Self Hosted Videos

    YouTube is great but it may pose you in competition with yourself. However self hosted videos on your website will give you the opportunity to use rich-snippets for video and your video will get a preview in SERPs that link to your website.

    Here is how you can show your video preview in search engines.

    1. You can host video on your own server
    2. Integrate video into your landing page
    3. Mark up correctly with rich snippets
    4. Use HTML5 supported video player
    5. Submit a video sitemap in Google webmasters tools

    Blog for Business

    You can use guest blogs to outperform your competitors. While Google pays more attention to websites that produce, fresh and unique content regularly. Search engine spiders consider blogs as their FOOD. So utilize them efficiently by promoting new, fresh and relevant content.

    Social Media

    It is obvious that social signals play a vital role in influencing the ranks of local search queries, therefore to achieve this would require your contribution from media sites like Google+, Facebook, Twitter, LinkedIn, YouTube, Foursquare and Pinterest.

    Cleaning Up your Link profile

    Create backlink reports using multiple tools like ahrefs, Majestic and Google’s Webmaster Tools on regular basis. You can also give status update to make sure you are not removing any good links or leveraging out any bad ones. You can also us Disavow Tool to disavow any links that have not been removed.

    So here are to the end of the three part series. If you have missed any information or inquisitive to know more write us back. We will be happy to help you.

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