Posted On: Jan 19, 2016
Posted By: John Duff

Passively expecting a customer to buy your goods and services doesn’t work in today’s economy. You will have to advertise and make a noise in the outside world. Proactive marketing through a business mailing list is all, that one needs for successful business operations.

Here are some of the advantages of having business mailing lists:

1. Increases Product Awareness and Provides Better Lead Conversion

By owning business mailing lists, you set yourself up for better sales and lead conversion. A mailing list is crucial for a start-up company that still has not explored the broad market and has not explored its loyal customers.

For instance, you can market your product by sending out postcards to the customers along with a valid discount attached to them. The key here is to increase awareness about the product, which leads to increased sales.

2. Secures the Integrity of B2B Campaigns

When conceptualizing B2B strategies, marketers and organizations often have to spend considerable time segregating information. The gathered data may also not reflect recent industry changes or emerging market trends. These things affect the integrity of a promotional or sales pitch.

For example, outdated contact leads usually lead to unavailable or uninterested buyers. In situations such as this, all the conducted research goes to waste.

A verified business mailing list negates those concerns by following a few protocols. Some examples of the same include:

  • Curated and ready-to-use contact information for your chosen industry or field
  • Consistently updated and relevant contact leads
  • Legitimate data collection processes that include sources such as government directories and opt-in data

All the listed factors help eliminate irrelevant information and ensure that a mailing list provides the necessary security for a B2B campaign.

To substantiate that, consider this fact as per statista. The global marketing data industry made approximately an $18 billion jump in valuation from 2019 to 2021. Why do you think that is? It’s because more businesses are beginning to realize the value of pre-packaged contact data.

3. Provides Insight into your Competitors’ Products

Contact leads within a business mailing database will also provide access to the existing client base of your competitors.

Take this example. You’ve recently acquired a users’ list for a prominent ERP platform. If your product is a direct competitive variant for that ERP solution, you can approach its existing client base and gather helpful information.

What are some of the critical aspects that the platform provides? Are there any platform improvements that the users want? Those two questions can help you modify your variant to provide an improved user experience.

You could then market your product or services better based on the added improvements.

4. Enables a Multichannel B2B Approach

A 2020 survey of digital marketers revealed that the most prominent concern was the existence of synergistic organization relationships. Essentially, marketers and corporate heads need to collaborate on navigating the marketing landscape.

Concurrently, one of the challenges in that same landscape is related to omnidirectional campaigns. What does that mean? Well, simply that organizations have to be able to execute marketing campaigns on multiple fronts.

That means a comprehensive B2B presence through social media campaigns, email, telemarketing pitches, and other digital platform advertisements. And as it turns out, comprehensive B2B coverage is one of the most prominent mailing list benefits.

Leads details within such lists will include name, company name, job title, email IDs, phone numbers, mailing address, and even social media tags. After consolidating everything in one place, a practical solution would be to pitch your product through all those avenues.

5. Make Your Own List Of Clientele

Once you feel that you have established your business and made extensive use of a business mailing list, it’s time to prepare your own mailing list. It will surely help your business in the coming years.

Apart from that, you have to keep your customers aware of your business developments.  With a business mailing list, you can re-advertise your product to your customers by reminding them about your presence in the market.

6. How to Make a Business Mailing List?

It is relatively easy to build a mailing list from the list of sales and responses that you already have. Take an elaborate look at your records and directories. All you need is a minimum knowledge of computer skills, a database program, time, and patience.

Moreover, sign-up forms on your company’s website help in getting in touch with your new customers. The form should include all the basic information about the customer, like, name, age, mobile number, and email address. Over time, this list is expected to grow.

On the other hand, if you don’t want to wait and compile your own mailing list, then you can perhaps hire professional business mailing list providers. These list providers compile the list through various sources like yellow pages, business credit bureau, annual reports, and telephone verification.