Posted On: Jan 21, 2016
Posted By: John Duff

Businesses understand the importance of gaining access to communicate with customers who show direct interest in buying their products and services. Consequently, these entrepreneurs constantly look for new and innovative ways to keep in touch with their customers, so that they can update them with new offers and achievements.

Hence, building an opt-in list simultaneously, while establishing and building your online business is very important.

Given below are few tips that are necessary to build your opt-in email list.

1. Understanding Your Customers

Firstly understanding your customers’ mindset is very essential. You need to get into the root of the problem that they want to solve. Depending on that, you should provide relevant content and at the same time valuable enough so that they can make use of it in the future.

2. Importance of Squeeze Page

Squeeze pages are designed to attract the potential subscribers and capture their email addresses. The objective of having a squeeze page is to convince and flatter the customer to provide one of the most demanded pieces of personal data: the email address.

Make sure you provide an attractive headline along with some of the key benefits that your customer can avail. This will help your visitors understand your company in short. Squeeze pages are one of the best ways to build an opt-in email list, so use it efficiently.

3. Include Subscription Form On Every Page On Your Website

What’s the use of the website, if you do not provide an opportunity for the customer to know more about your product by providing his email address with you?

Provide a subscription form that can be recognized by your reader easily. In fact, provide the form in all the pages of your website, wherein you give an opportunity for your customers to provide their full name along with their email address to sign-in.

However, increasing your opt-in email list is your goal. If a customer has signed-in and wish to receive mails from your, then you are successful in attracting a customer.

4. Incorporate Sign-Up Forms On Social Media

Social media is one the most powerful tools for marketing and advertising. Rather than just, having sign-up form on your official company website, you can go ahead and start providing them on your social media as well. Through this, soon you can witness positive changes in your business.

Apart from that,

  • You can also choose to include samples of ebooks, blogs and ezines.
  • Give more than your customer expects from you. Offer customers with gifts that they can use it in the future.
  • In addition, you have to be very polite with your prospects and customers. The way you treat them is very important. Apart from your outstanding products and services that you provide, what matters them is the special offers that they get. Remember, your customer can talk about your company to others and you definitely do not want to be a negative one. So make sure that your customer is happy and satisfied with the whole business dealing. Word of mouth is very effective. So do not take chance in making a mistake.