- Posted On: Dec 30
- Posted By: John Duff
Listed below are some of the advantages of sending an opt-in email list, which would help you in customizing your email options, advertising and tracking emails.
1. Cost-Effective Way Of Advertising
When compared to other marketing and advertising options, email marketing is one of the most cost effective tools available. All you need is a customer email address and the right advertising tactic.
2. Timing Is Everything
No doubt, if you have a marketing idea, you can enact it in minutes. Most often, you can immediately pull your prospective customer, through those unique and sort after ideas.
Perhaps, communicating to the customers on the right time plays an important role. Email is comparatively an effective tool of advertising. In this, you know exactly who is seeing your ad and who is interested in knowing more about your business.
3. Commitment Is The Key
It’s obvious that a person who chooses to opt-in to your advertising is expressing interest in creating an ongoing relationship. When you are sending advertisings through email, make sure your article contains all the tags that display authenticity. Like, for instance, make sure at the end of the article, you mention; copyright. All rights reserved. This indicates that the content produced in is authentic and not being copied or replicated from competitors.
However, there are few things that can included in an email, they are:
- Sales Alerts
- Links to content on your site, including images, audio, video, text
There are various technologies that are available in the market that can determine who gets what and when and at the same time can follow their responses, Which in turn help you in clarifying your return on investment(ROI).
This tool is especially useful for businesses, which engage in ecommerce.