Posted On: Jul 20, 2016
Posted By: John Duff
How To Optimize Content Visibility Through SEO Audit?

Sites that do not reflect user friendliness concerning navigation and usability will make a recipe for loss of traffic. Adding to this is a plethora of other challenges such as broken links, duplicate contents and longer loading time. All these manifestations can put away a user and make him or her feel less drawn to the services offered at the other end. Search Engines are becoming smarter ever day. They omit poor quality contents from top results leading to downplay of any promotional efforts.

Tendering informative content is an essential ingredient to shore up results through organic traffic. Web experience is a wooing factor in building a steady followership from brand sympathizers.

SEO glitches can slump the site performance and affect user experience. It is important to address the technicalities related to SEO to retain traffic to your content. SEO auditing is a simple measure to ease any unexpected congestions or glitches from negatively influencing the performance.

Here are 5 tactics to keep content quality on par using technical SEO audit.

SEO auditing is a labyrinth process. It involves grinding the nitty-gritty technical details to address multiple issues plaguing your website. It time taken at sort out the issues could vary depending on the size of site. Here are some commonalities that must be taken care to keep performance crisp.

1. Response Codes – Fix The Missing Elements

Accessibility is an important aspect. It is vital that search engines be capable of pulling up your website on demand. The only way to drive organic traffic is to make crawling easier for search engines. It is easier to simplify crawling by trimming 404, 301, and 302 response codes from your site.

To fix the flaws, check the pages with links that throw the 404, 301, and 302 errors. Then, provide a direct link to the landing page, this allows improved user experience. When you alter pages, circumvent redirect chains by updating all internal redirects. It can become a challenge for search engines to crawl and index when your website has many redirect chains.

2. Duplicate Content – Double Trouble

Response codes are the first line of a challenge, and on-page optimization is the following aspect of SEO auditing. Check the structure of SEO tactics. The prevailing challenge during on-page optimization is the duplicate content. Unique content is critical to scaling overall performance. It must convey realistic solutions that are technically accurate and useful to readers.

The content on the page must entice potential web users and interest groups who seek an original solution. Hence, the content on the page must synchronize with the commodity of your business. In the case of ecommerce sites, all description must be relevant to distinguish one product from another.

Configure CMS to avoid creation of duplicate contents. Unique contents increase the likelihood of the post discovery upon keying search phrases. Keep the content subjective and concrete to enhance reachability and user experience.

3. Site URL – Routing Results With Right Keywords

The URL structure plays a vital role in improving content visibility.

Use user-friendly URL with well-researched keywords. But, steer clear of keyword stuffing. Use succinct URL with high-quality keywords. Static is preferable over dynamic URL.

Keep track of navigation format and ensure the URL structure follows the suit. It helps the search engine follow a pattern where related pages are grouped together.

However, pay attention to the structure to avoid underscores, and uppercase letters, because search engine processes such elements in a different order.

The structure of URL is important in an SEO standpoint because a well-planned URL structure will help avoid affliction in the future. It is impractical to upgrade URL structure unless it is an effort to stay relevant to new search engine standards.

4. XML Sitemap – Simplifying Access to Resource

The performance of content dilates when it is easier for the search engines to crawl and index the site. The XML sitemap is a popular utility to help search engines detect and index resources (it also includes every page of a website).

When the sear engine crawls, XML sitemaps are first in line to encounter the search engines reach. Here, the search engine looks for pages that are new or recently updated.

The ideal form of building an excellent XML sitemap is to map every type of content within the page uniquely instead of one monolithic XML sitemap.

It is also possible that website will have XML site assigned to elements within the page that may not be a necessity. As a result, search engines index these pages during the crawl.

XML sitemaps are vital to any websites. Hence, it is important to monitor the health of content visibility with effective auditing.

5. Make Site Faster – Speed Up Loading Time

Content marketing on the internet is a rat race where brands contest to churn more audience from interactive contents. To put your content on the pole position, it is important to assess every aspect of the process. One of the important aspects is the “site speed”.

It greatly influences the users who click the link to content from search engine results. As the loading time increases, the users are less likely to visit again, which affects the organic traffic.

Here are some tips to improve the loading speed of your pages:

  • Incorporate browser cache
  • Shrink CSS, HTML, and JavaScript
  • Optimize media content such as image and video

While there are many aspects of a website that you can optimize for responsiveness, you can start upgrading these facets to improve the content visibility instantly.

Speeding up a website’s performance is slightly more technical and may mandate a developer’s collaboration to streamline the efficiency compared to other facets within the SEO audit.

SEO auditing is a broad set of processes to check the technical nitty gritty of the website, its pages, and contents to make your content SEO-friendly and visible to the greater audience.