According to a recent survey, 61% of marketing managers say that generating quality business leads is their top challenge. When considering how to tackle this task yourself, lead generation can be compared to laying the most basic building blocks.
Lead Nurturing: a systematic process to turn just leads to deals. In the B2B space, with complex solutions on offer and typically long sales cycles, lead nurturing takes on even greater significance and primacy among marketing activities.
So let’s discuss some of the best practices for lead nurturing and look at the factors facilitating it: