Posted On: Jan 08, 2016
Posted By: John Duff
Prolonged B2B Sales Cycle – New Dare Test for Marketers

The Facebook landing page is likely the first impression the customer will have of your company. Just like any other first impression, you want it to be a positive one so that your company can continue to grow and customers will continue to knock on your door. A Facebook landing page refers to a custom tab designed for converting visitors to fans. The concept is simple, you want a clear call to action banner that engages or entices the user to like your page.

Here are 3 reasons why Facebook landing page is important for any business.

1. No Landing Page, No Call to Action

Just check it out by searching some of your favorite brand or company; you will get vivid and engaging landing pages including Red Bull, and the Teambuy. You will notice the one factor that makes them all different from each other. It’s an element that makes them stands out above the competition. Each one of their landing page has a conspicuous call to action, which is to invite Facebook fans to Like their page with obvious arrows.

In short, if the call to action is missing, it’s the equivalent of asking out on a date, and being a no show.

2. Bad Landing Page

The landing page is the first impression to a potential client. Okay let’s have a small example; when you go to a meeting you get all dressed up, shave, and do your hair. Surely, having a bad hair day would make you look unprofessional or like you didn’t take the time or energy to make a good first impression.

The same is true for your fan page. It gives customers a sense of how to perceive your business. An ugly, poorly thought out landing page will suggest to potential fans that your business doesn’t have the time or resources to dedicate towards a social media presence, or that you simply don’t care.

3. Invitation to Interact

Creating a beautifully designed Facebook landing page is not just a ploy to gain an increasing number of clients to Like your fan page. It also provides the opportunity for people to interact and engage with your brand. Brand awareness is what will drive traffic and sales to any business, especially startups, so creating a positive and real brand image will create trust and build your brand.

By this your landing page will become a gateway for consistent user engagement and updates from your business to your customers. Do keep in your mind; people don’t flock to a page for no reason. People prefer pages that engage them and provide them some use. Drawing customer attention is the most critical step in getting people to like your page.

Remember, because Facebook creates fans, there is massive potentials for leads that can become so loyal they will be willing to tell others about your brand or franchise. So acquire them with contests, wow them with fantastically designed and compelling landing pages, and frequently engage them with amazing content.

However, if you want to continue ignoring your Facebook fan page, we can’t stop you. Maybe it’s not even that important right now. But what later, down the road? You do hope your business will be open years down the line, right? What better way to get a head start, even over your competitors, then now.