Google Adwords the new comer has raged a dispute between SEO and SEM. With an underlying goal to drive traffic for websites both methods are employable but, the situation is confusing. B2B organizations should be firm when it comes to selecting criteria for positive impact.
SEO deals with adjusting the website to enhance the visibility on search engines under normal search parameters. However, SEM is totally different and dominant in nature as it involves financial bargain. AdWords is a form of search engine marketing. For quick and easy way to promote specific business based on location and service, search engine marketing is best. Search engine optimization can be opted for natural organic search results.