Posted On: Jan 07, 2016
Posted By: John Duff
4 Ways to Enhance Marketing Campaign Through Accurate Data

Data is an essential part of any business. There is a constant need for authentic and accurate for successful marketing campaigns.

However, there has been a constant increase of up to 70% of marketers depending on data for their marketing campaigns. This shows how a precise data has been an important part of a marketing campaign.

Given below are a few ways to enhance your marketing campaign through a powerful data.

1. Enhance Your Social Media Efforts

Just being a part of social media will not help in a successful marketing campaign. You will have to boost your social media efforts by making your presence important and worthwhile for your visitors. You can enhance your presence by gathering and analyzing the data that you can collect through social media. You will be able to understand which social media your audience like and what kind of message will work best for them.

2. To Create Better Content

Every marketer knows the importance of content. They know “content is a king”. You can put in a mix of content such as, info graphics, videos and articles, accordingly. By using social media and website analytics, you will be able to measure which piece of content is getting maximum number of views. Depending upon that, you can decide the best content for your website.

3. Embrace New Trends

These day’s people are increasing depending upon mobile devices to access email, social media feeds as well news and company websites. Since, Google has recently brought some changes in their algorithm, which gives more importance to websites that are mobile friendly, its’ very important for you to update your website to be appropriate with the mobile users.

4. To Target Online Audience Effectively

About 40% of the marketers believe that, a data-driven campaign has the ability to attract new customers and meanwhile increase customer satisfaction. In fact, about 50% of the respondents also have created competitive advantages in customer loyalty through data, according to Forbes insights.

Its’ not just about promoting on social media, its’ about what and how you market. You are being a marker must understand to whom your ads are pursuing for. Even through email marketing and website ads, you will be able to find out who are the ones who are genuinely interested in your brand offerings.