Marketers constantly look for new methods to increase the number of leads. Solo-ad is one of the most trending advertising methods, which marketers are keen on implementing in their businesses.
So, what is solo-ad?
Solo-ad is a popular way for internet marketers to reach their message to the large number of target markets at a relatively low-cost. Basically, here marketers look for someone who owns a large list of subscribers who is closely related to the niche.
Given below are some of the ideas to have a successful solo-ad campaign, listed by Rosemary Nonny Knight.
1. Know Your Niche
You need to first understand completely what kind of people you want to target. You know, there is no point in buying a mailing list of health professionals when your product is all about selling cakes.
However, this doesn’t mean that you will have to completely stick to that particular industry at which you business focus at. You never know, you can also find customers in the other similar industries as well. So, always analyse and choose the right list for your business.
2. Get some Reviews
Before you go ahead and make a business deal with a particular vendor or solo-ad provider, you will have to first look for some reference from others who have already used it. Usually, a popular vendor will have number of reviews written. Do a Google search or join Face book group that handles and does solo-ads and analyse the reviews of both happy and sad customers over there as well.
3. Communicate Well Before In Advance
You should never ever buy a solo-as without contacting the vendor. Contacting them through Skype or through a call would be a better decision.
4. Get A Well Written Ad Copy
Some vendors will voluntarily create an advertising copy for you. But how will you know if that works for you? Try to ask for two versions of your copy to be sent along with the list, through this you will understand what is working for you and what and the changes you must bring in.
5. Have A Slow Start
It could be tempting to throw your money at a solo-ad provider at once and build your list quickly. But, do not do so.
Instead, initially try to invest on different vendors so that you can see who is performing better, depending on this, you can select a provider for few more clicks who seem to bring better results for you.