- Posted On: Jan 04
- Posted By: John Duff
With Thanksgiving just a day away, most of you would be busy preparing. Depending on what industry you belong to, there might be a number of firms that are in need of what you offer.
Speaking honestly, your B2B appointment setting will not create much curiosity, as people would be busy roasting their turkeys. But a little different approach can make your day. Because the sales leads that you will be able to get with B2B appointment setting are very valuable in helping you land that important sale or business deal.
So, what is the importance of Thanksgiving Day?
Thanksgiving Day in the United States is celebrated on the fourth Thursday of November and precedes Black Friday. Thanksgiving Day has been declared as an annual holiday in the United States since 1863.
People usually gather for a special meal together in Thanksgiving Day. Thanksgiving Day is a time for many people to give thanks for what they have. With such festive mood on, marketers are aware of the high possibility of any marketing activities getting delayed, cancelled or postponed. But why is such fuss created when B2B appointments get cancelled? We shall discuss the same.
How essential is B2B Appointment Setting?
B2B appointment setting is a marketing strategy used by businesses to increase their client databases. The main objective is to increase databases and increase chances of earning revenues by making sales. In today’s scenario it is not much of a preferable tool necessary to survive cut-throat competition for every business. Still it holds a critical position in every marketing strategy, as there is no other method that puts a business directly in touch with a prospective buyer in such a cost effective manner.
Understanding the importance of B2B appointment setting we are sure of one thing, we do not want to miss on this.
Then, how can we prepare B2B appointment setting during Thanksgiving Day?
The usual methods will not work now. People would hardly care about what lies in their Inbox, let’s opening and reading it. With such festivities on, if you are able to sync in your offers with the celebration mood, it can do wonders for you. Below are couple of options to choose from:
1. Customized Discounts: There is hardly any person on earth that do not like the words Discount, Sale and Off. Several businesses on this time would like to make savings by making purchases at less the price. Just keep in mind to customize the discount in a way that should not affect your business bottom line.
2. For Free: Along with discounts, give something extra. This free product or service should not necessarily be of the same value of the purchase. Remember the motive of such offers is to create interest among your customers and attract them.
3. Celebrate the special: Highlight the celebrity of the occasion. Turkey. Though Turkey prices understandably would be sky-rocketing, still if you can manage to get a special deal from the meat-shop, include an offer that give pre-cooked turkey with each purchase your customers make.
So what are your unique ways of getting a B2B appointment during Thanksgiving Day? Share your thoughts!!