Branding

Social Media Marketing Strategy

Social Media Marketing is Tougher without Building Brand Trust

Posted On: May 15, 2019
Posted By: John Duff
  • Branding, Building Brand Trust, Social Media, Social Media Marketing,

In recent years, social media was heavily criticized continuously for its poor handling of personal data. After all, there are enough examples of how internet users worry about their privacy online, especially when they are active on Facebook and other public platforms. Pew Research Center studies showed that only 9% …

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Prolonged B2B Sales Cycle – New Dare Test for Marketers

Managing Brand Reputation

Posted On: Jan 08, 2016
Posted By: John Duff
  • Brand Management, Brand Reputation, Branding, Brnad Building, Buil a Brand, Business Brand,

It’s been a while when marketers try to track the existence of brand prominence. BRM is a primitive concept with organizations seriously considering the term and renaming it as PR and word-of-mouth marketing. However the scenario has changed fundamentally since then, as user generated feedback via social sites and review …

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