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4 Best Email Appending Practices of 2016

  • 4 Best Email Appending Practices of 2016

    4 Best Email Appending Practices of 2016

    It is paradoxical to expect instant inflation of your email list. However, it is safe to concur that business-friendly records are best cultured organically. Dilating your email list organically is time-consuming. To speed up the results marketers consult list vendors for the mailing list.

    Sometimes, the marketers run into a dilemma. They may acquire contacts that would enable them to send campaign materials, but it may seem that certain contacts are incompatible with the needs of your business because some critical instruments of communication (email address) could be missing. Email appending services will double the chances of content delivery to the right recipients to boost your ROI.

    Here are the 5 best practices to help you stay ahead of the curve.

    1. Segregate Incomplete Prospects

    Your internal database is a great place to start. Make sure every contact is complete with emails included. It is important for the aggregated contacts to have a relatable interest in your company’s commodity.

    If you have purchased any direct mail from list vendors, do not include them in your database right away. If the contacts are not opt-in by the user, it could result in a situation that entails compliance violation.

    2. Don’t Be Afraid To Ask Right Questions

    Take necessary caution while choosing a vendor. A reputable vendor can offer the best features that help you align resources with the needs. The right resources will help you reduce the time between prospecting and successful sales closure.

    Here are some typical questions that you need to ask before choosing a vendor for appending services.

    • How much does the vendor charge for the service?
    • Is the vendor’s service reputable?
    • Is the vendor associated with a regulatory body?
    • Who are the former clients and partners?
    • Do they have verifiable credentials such as client testimonials on the website?
    • How accurate is their appending service? (Check the match rates)
    • Is the vendor’s business compliant with CAN-SPAM GUIDELINES?

      3. Verify Compliances

    Taking a quick blind turn can leave you facing immeasurable consequences such as blacklisting by ISP. Hence, compliance itself plays a greater role in getting desired results. Check if your choice of vendor is compliant with the CAN-SPAM regulations.

    You can also check if the supplier adheres to other suppressions such as DMA’s list, FCC wireless domains, and unsubscribe at one’s discretion list. Making a quick assessment of these factors will avoid any impending disruption to your prospecting abilities.

    4. Knowing The Opt-In

    When you chose a vendor, they must specify the CAN-SPAM compliance authorization memo on behalf of your business. It is a measure to acknowledge delivery and an assurance that the recipient on the other end is welcome to your efforts to engage in communication.

    It is important to ensure that every email has a distinct link that instructs users to opt-out.

    With the inclusion of an opt-out feature, marketers can focus on the sales rather than coping with spam charges. It also reduces the bounce rates when the vendors append the contact with new email address.

    Along with the primary appending feature, ask the vendors for a list of users who have opted-out, so that any redundant information within your internal database can be deleted.


    Email appending continues to remain a contentious routine within the marketing realms. It has many takers and equal naysayers. However, exercising precautions will help sort out any impending vulnerabilities.

    If you take quality measure to absorb carefully the facts mentioned in this article, you can orchestrate a successful sales funnel process and resolve the typical cruces from suppressing the opportunity.

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