Data-driven marketing

technographic data

Thomson Data Launches Customer Base – A Perfect Technographic Data Solution

Posted On: Oct 01, 2019
Posted By: John Duff
  • customer base, Data-driven marketing, Technographic Data, technographic solution,

October 1, 2019 – Plano, Texas: Thomson Data, a global leader in B2B marketing solution, unveiled its world-class technographic data solution last month. Providing high-quality technology data since its inception, the company has always believed in helping clients with its most sophisticated solution. The newly launched customer base is a …

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data driven marketing

Data-Driven Installed Base [White Paper]

Posted On: Jan 31, 2019
Posted By: John Duff
  • Data-driven, Data-Driven Installed Base, Data-driven marketing,

A high-quality Installed Base or Installed Customer Base is crucial for the success of any technology company. It is this quality that gives the business actionable insights to create marketing campaigns that can target existing customers and also the old forgotten potential customers. This whitepaper focuses on various strategies of this data-driven installed base for driving sufficient revenue.

datadriven marketing

The State of Data-driven Marketing in 2018 [Infographic]

Posted On: May 29, 2018
Posted By: John Duff
  • Data-driven, Data-driven marketing,

From the ways buying decisions are initiated to the processes through which purchases are made – everything has gone extremely digitalized. This has brought many complexities in the ways businesses are done and campaigns are rolled out. Customers have become more risk-averse and the need of delivering personalized experience has …

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