Why take time to scrub the list? An antiquated list is a slow poison. It gives your investment a negative orientation. Just like a healthy lifestyle needing rejuvenation, choreographing a spirited campaign will need frequent updating to invigorate the results. Hence, we relate list scrubbing to spring-cleaning, because less clutter means positive impact.
Scrubbing is tedious, and not knowing where to start may come at an expense. Desperate marketers seek the assistance of list cleaning services where the clients are mostly overpromised, and made to cough up a wad of cash in exchange for service.
Perhaps, lesser known is that the list scrubbing can be done for free or at a fraction of the cost quoted by some service vendors.
Here are some simple steps to improve your sales prospect. An un-scrubbed list can cause immense overhead to campaign marketers making it impossible to do away with additional resources needed to compensate for every bounced email. Try these steps to squeeze extra value from list scrubbing.
High-performance lists are periodically scrubbed to maintain a consistent performance.
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