Recent figures about email marketing state that for every $1 spent on email, there is an ROI of about $36. Unfortunately, not every email marketing campaign can achieve a similar ROI due to the lack of proper email testing tools usage.
These email testing tools can turn around the scenario as they preview and analyse the email before sending it to the recipient. It is done to optimize the existing email campaign that will help you generate better revenue.
Let’s paint you a picture; for example, the marketing team sends out 15,000 emails to trail users, who might be willing to take up a yearly subscription costing $504. If the open rate is 30%, the potential customers are 4500 users. Regrettably, the marketing team didn’t optimize the display for Outlook users. Considering that 10% use Outlook, there will be an email rendering issue for 450 people. Considering that the conversion rate is 30%, the marketing team has to leave out 135 potential customers, as they will never click on the CTA. In terms of the money, the venter lost $68,040 (135 x $504), presumably as they didn’t miss out on testing the email.
The global email users are estimated to reach 4.6 billion in 2025, generating a better stage for businesses to capitalize on.
In this blog, we will take you through the best emailing testing tools that significantly diminish the email rendering and inbox placement challenges, generating more return on investment for your business.
Every email message reflects differently for different clients and devices like desktops, tabs, and mobile creating the possibility of 300,000 potental renderings for an email.
Let’s discuss the best email testing tools that can be used for email rendering and spam testing to ensuring email inbox placement
The delivery rate and deliverability rate are two different assertions. Deliverability refers to the ability of the email message to be delivered to the beneficiary’s email inbox. Email deliverability rate is the percentage of email accepted by internet service providers.
Email bouncing back without being opened is something many marketers have experienced when they send emails to invalid email addresses. The higher the bounce rate, the more the brand reputation gets a hit, making the future bulk emails look like spam. The tools listed below are here to reduce the bounce rates.
If you want to prevent your email from landing in spam, an email warm-up tool is necessary. Besides, warming up email helps it to gain a reputation for your IP. So, if you have an email you haven’t used in a while, or if you have a new one, warm it up. Here are the tools that can help you do that.
A/B testing is one of the most noteworthy methods to study the effectiveness of email elements like CTA, personalization, body copy, and subject lines. When strategized the right way, A/B testing won’t only improve the conversion rate, but it will also increase the open rates. To unlock its optimal effectiveness, marketers must decide on one element, sample size, and the number of versions to test. Below are the list of tools that heightens the performance of A/B testing.
Email testing tool | Key features | Pricing |
---|---|---|
Litmus | Pre-send spam testing, integration with 20+ apps, email, phone, and chat support, email preview of 100+ email clients | $99-$199 per month for 1-5 full users |
Mailtrap | Spam testing, access to Mailtrap API, detailed information about email headers, safe email testing with a fake SMTP server, | Free-$299 per month |
Email on Acid | Unlimited email previews, spam or deliverability checks, full content checking of links, images, and spelling, commenting access, email and chat support | $99-$599 per month for 1-10 users |
Email Preview Service | Advanced HTML editor, unlimited email previews, variable email spam and inbox testing, identification of spam issues | $25-$399 per month for 1-10 users |
SendForensics | Email client preview testing, live inbox placement testing, predictive deliverability score, DMARC compliance verification, blacklist and whitelist monitoring | $49-$199 per month for 2-10 users |
GlockApps | Bounce analytics, Email spam tests, DMARC messages, Email template editor, IP reputation monitoring | $79-$129 per month for 1-5 users |
ZeroBounce | Integrates with 40+ apps, unknown results are free, 24/7 customer support, IP address geolocation | Pay-as-you-go or $39-$249 per month, 100 free monthly validations |
Clearout | Gibberish check for identifying random email addresses, integrates with 100+ apps, duplicate email removal, greylisting verification, blacklist monitoring | Pay-as-you-go or monthly pricing, 100 free monthly validations |
NeverBounce | API access, custom list tagging, bulk list email cleaning, automated list cleaning, integrates with 80+ apps | Pay-as-you-go or monthly pricing |
lemwarm by lemlist | Real people, no fake accounts, warms up any email domain, 25+ years domain age range | $25-$29/month |
MailReach | 12,000+ real inboxes, email reputation monitoring, email monitoring dashboard, live blacklists and DNS checkups | $25 per email account per month for one to five email accounts |
Folderly | AI-based email warmer, email deliverability audit, email placement test, SPF Generator | $49 per month |
Auto-Warmer by QuickMail | Tracking of email opens and clicks, automated stop on reply, automated follow-ups, bounce detection, live notifications, A/B testing | Free-$79 per month and per inbox |
Optimizely | API access, win rate reporting, email split testing, collaboration within the Optimizely platform, knowledge base and academy support | Pricing undisclosed, contact sales team |
Mailchimp A/B testing | A/B testing, multivariate testing, segmentation, integration with 200+ apps, knowledge base, email | $13-$1000+/month depending on number of contacts |
As email marketing is still a convoluting feature when marketing is considered, investing in an email testing tool aligned with the niches of your desired results is beneficial. After that, working on tech trends in email that can give you a foothold in a competitive market is an exciting domain to focus on, as it can drive revenue.
Gone are the days in marketing when you can throw a dart in the dark. With email testing tools, potential obstacles, the nitty-gritty of inbox placement, and precision in reaching the right inboxes can be achieved seamlessly. To sum it up, email testing tools can assist in maintaining email list hygiene, and it will eventually reap a remarkable email campaign success.
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