With all the hype around social media strategy, email marketing is often neglected by B2B marketers. Though email marketing is something of a token of yesteryear, it holds a prominent part of the small business marketing toolbox to drive more sales than social media campaigns.
A recent study of online marketing techniques found that email marketing generated new customers for small business at a rate of around 9%, while social media had a conversion rate for new customers of less than 2%. This is a huge difference and it’s a bit astounding to everyone who’s been stating email is elder one and social media is the future era.
Of course, like any online marketing strategies, we need to have a strategy for our email campaign. Just blasting some text out is surely not the way to attain a good number conversion rate. Here in this article, B2B marketers can learn some tips and tactics to send out high-quality emails and gain a huge database of loyal customers.
Email Marketing’s Word of Advice:
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