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Conversion Rate Optimization Checklist

The conversion rate is a percentage of actual conversions calculated on the total number of visitors (to your website, social…

Jhon Duff

Ultimate Guide to Improve your Email Deliverability

Email deliverability is defined as a scenario where the email reaches the proper recipient's inbox without being blocked or spammed…

John Duff

Data Cleansing Checklist

What is Data Cleansing? Data cleansing is the procedure of detecting corrupt data and removing them from the datasets. It…

Jhon Duff

Public Accounting Firm [Case Study]

Our client is a public accounting firm offering tax advisory, consulting services, and audits. They have been looking for ways…

John Duff

Segmentation Statistics That Will Help Your Business

What is segmentation? Market segmentation is a classification of the target market into groups or segments according to common characteristics.…

John Duff

20 Direct Mail Statistics You Should Know

Despite the increasing demand for digitization, one marketing channel has retained its significance, the mail. Direct mail marketing is a…

John Duff

Different Types of Emails You Should Be Sending

From relying on basic text to incorporating visually engaging infographics, email marketing has come a long way. Even so, new…

John Duff

Roadmap to Create a Perfect B2B Marketing Funnel [Infographic]

What is a B2B Marketing Funnel? Step-by-step strategy to attract and convert visitors Combination of SEO, paid ads and social…

John Duff

11 Leading Email Marketing Tools Businesses Must Try [Infographic]

With the growth of businesses across the globe, it's important to revolutionize marketing efforts as well. Emails provide the exact…

John Duff

25 Ways to Reduce Email Unsubscribe Rates [Infographic]

Even the best email marketing campaigns suffer from unsubscribes. You must refine your strategies to engage readers, retain them, and…

John Duff