B2B content marketing is necessary as it helps to outreach the global audience. As a marketer, one has to balance three elements in content marketing i.e. engagement, relevance, and high quality. This helps the Decision Makers to execute the right action. A highly developed B2B content is the right key to increase sales and revenue.

1. B2B Content Marketing Statistics:

• 93% of the B2B marketers have invested in content marketing
• 70% of the marketers prioritize the quality of the content over quantity
• Content marketing helps to increase engagement as per 72% of the marketers
• Almost 88% of the B2B marketers stated content as an obvious marketing strategy

How Effective is Content Marketing as per B2B Marketers?

• 6% saying it’s very effective
• 4% conveying it’s not all effective

Types of Content Effective in Content Marketing

• 87% – Email to nurture an audience
• 40% – Infographics for better engagement
• 79% – whitepapers shared by B2B buyers
• 77% – Popularity of Educational content
• 41% – Interactive visual content
• 35% – B2B buyers want the audio, video content
• 76% – B2B buyers have used webinars

Best Techniques to understand the Target Audience

• Sales team feedback – 74%
• Website analysis – 73%
• Keyword research – 63%
• Database analytics – 45%
• Social media listening – 50%

Metrics for the Content Marketing

• Sales – 84%
• Brand lift – 69%
• Purchase intent – 64%
• Website traffic – 71%
• Higher conversion rates – 82%
• Sales lead quantity – 71%
• SEO ranking – 67%
• Customer renewal rates – 66%
• Subscriber growth – 62%

B2B Content Marketing Tactic Usage

• Blogs – 67%
• eNewsletters – 80%
• Videos – 74%
• Microsites – 44%
• Branded content tools – 47%
• Photos – 75%
• Mobile apps – 42%

Do you Measure Content Marketing ROI?

• Yes – 43%
• No – 44%
• Unsure -13%

The Buyer Persona

• 50% – have 2-3 buyer personas
• 23% – have 4-5 buyer personas
• Most of them prefer 2-3 buyer personas to execute content marketing.

Effective Social Media Platforms

• LinkedIn – 66%
• Twitter – 55%
• YouTube – 51%
• SlideShare – 41%
• Instagram – 22%

Paid Content Distribution Channels Used in 2019

• 72% – Advertising on social media-
• 66% – Sponsorships-
• 61% – Search Engine Marketing
• 46% – Banner ads promotion-
• 32% – Partner emails promotions
• 31% – Sponsored content (excluding social media)

2. B2B Content Marketing Trends:

• A crucial marketing strategy to increase sales and revenue
• It helps to drive the right traffic to the website
• It helps to rank better in Google search results

Technologies used to Execute Content Marketing:

• Marketing automation system
• Social media publishing
• Analytics tools
• Content optimization
• Digital asset management
• Email marketing software
• Customer relationship management system
• Integrated content marketing platform
• Content distribution platform

Content Types Performing Highest in B2B

• Building brand awareness
  • Social media content
  • Blog post
  • In-person events
• Securing leads
  • Webinars
  • Events
  • Ebooks
• Nurturing leads
  • Case studies
  • Email newsletters
  • Short articles
• Converting leads
  • Online events
  • Case studies
  • Webinars

3. B2B Content Marketing Budget:

The annual budget for B2B Content Marketing in 2019

• Less than $100,000 – 36%
• $100,000 to under $500,000 – 19%
• $500,000 to under $750,000 – 4%
• $750,000 to under $1000,000 – 2%
• $1,000,000 or more – 3%
• Unsure – 18%
• No content marketing budget – 18%

 

Conclusion:

Content marketing has been an effective tactic for reaching out to a worldwide audience. Every B2B marketer has integrated content marketing in some of the forms in their B2B marketing strategy. The above B2B marketing statistics are a testimony that the spending on content marketing will continue to grow in the coming years at a rapid rate.