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- Jun 22
- John Duff
![The Impact of Data Accuracy [White Paper]](https://www.thomsondata.com/wp-content/uploads/bfi_thumb/the-imapct-of-data-accuracy-ngq4u3xno2bpvw83yrijmrxxuu5x0ctswruj1nyvig-odcpvi61txeyysm5l4l3vwyf5zi9ae1qr4uyn5tnuw.jpg)
The Impact of Data Accuracy [White Paper]
Data forms a critical role in every business. Be it a small scale or a large enterprise, the accuracy of data helps the companies in their decision-making process. Especially marketing and sales department involves considerably in obtaining the right data […]
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- May 24
- John Duff
SMARKETING, the smart marketing = Sales + Marketing
Historically speaking, sales and marketing have always had an ambiguous relationship. In the past, sales and marketing had most often misunderstanding over what makes a qualified lead, When Sales used to complain that the pipeline is blocked with low-quality leads, [...] Read more -
- Mar 08
- John Duff
Stop making These 5 Mistakes Now: The Obstacle Faced by New Entrepreneurs
You bet your boots the snouts of a shrewd marketer isn’t keen always to avoid the cliché mistakes made by many. Sometimes, the implementation of wizardry marketing ideas can take a wrong turn for the worse. Nevertheless, it shouldn’t be […]
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- Jan 25
- John Duff
Email Marketing [White Paper]
Most of the B2B companies use email marketing to contact their prospects and customers around the globe. It is not only a cheaper medium but also has a significant impact on sales and long-term relationships compared to other channels. This […]
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- Jan 08
- John Duff
Role To Play: Sales Development Rep in B2B Marketing
Every experienced marketer would commit on the synthesis that should exist between Sales and Marketing to build a dynamic performing revenue generating business. And to accomplish this, one of the important role to play is that of a Sales development […]
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