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- Jul 12
- John Duff
How To Succeed With Direct Mail Campaign
Are you following various strategies to improve the result of marketing campaigns? You might have picked up different tactics found online and implemented few of them. But, if none of them are giving you the desired output, you could try […]
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- Jul 05
- John Duff
Email Marketing Calendar: How To Plan And Track Your Campaigns
Every company loves to be at the top in the marketing world. They follow various strategies to stay ahead in the competition. It can be a small business or an online business; they always consider marketing seriously in their way. […]
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- Jun 20
- John Duff
How To Overcome Database Marketing Challenges
Businesses are involving themselves in various marketing strategies to reach great heights in this competitive world. It includes a usual telemarketing tactic or an integration of social media in the marketing mix. Similarly, database marketing is one such technique utilized […]
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- Jun 07
- John Duff
How Color Psychology Influence Brand Recognition
Color plays a vital role in grabbing the attention of the customers worldwide. As each color represents different emotions, marketers try to use this psychological factor to influence as well as retain the potential buyers. Some researchers have shown that cooler tint tends to attract more […]
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- May 15
- John Duff
How Technology Brands Can Use Interactive Content to Connect with Customers
In the chaos of loads of information heaped on the web, the need for content that is more than just content has become crucial for the marketers. To simplify, today we are living in an era of digital transformation where […]
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- May 02
- John Duff
Decoding the Technology Buyer: 4 Practical Ways to Target Them Right
Technology buyers are difficult to target. We have heard and read the above phrase, often. And, also, we cannot deny the truthfulness of the fact. Digitalization and abundant information available on web have brought a shift in the decision-making process […]
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- Apr 17
- John Duff
B2B Tech Companies and Social Media: A Winning Combination Marketers Need To Know
The most prominent reason many B2B technology brands are moving towards the world of social media is that it brings them to an improved audience-engagement which can be further leveraged for increasing brand loyalty. In the long run, it is […]
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- Apr 03
- John Duff
Alert! Are You Making These Sales Mistakes?
Difficult prospects, endless challenges, extreme pressure, and so much of advice! Selling is a tough job. And with the advancements in the digital world, it has gone not just tougher but also competitive than ever. The more the competition, the […]
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- Mar 23
- John Duff
Important Things To Know About GDPR And It’s Affect?
No matter whether you are a B2B or a B2C peer, you are meant to comply with the new rules and regulations that come along with GDPR. The change is necessary, important and inevitable in the market where businesses are […]
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- Mar 12
- John Duff
3 Most Effective Ways to Write B2B Blogs that Convert
So, again, you have to write a B2B blog post for your company website. And for that, there is nothing you won’t do to make it ‘the best’. You will do all the research to identify the pain-points of your […]
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