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Transactional Selling Vs. Consultative Selling: 4 Key Differentiators
So all you slightly over-eager sales reps out there, here you go: I give you the definitive guide to differentiating transactional and consultative sales. 1. How They Buy Transactional customers make up the vast majority of one-time purchases and a […]
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Trade Shows: Time to Light Up your Skills
Trade show is one of the marketing procedures where there is a chance of displaying your products and services at the same and that also on a bigger stage. Though, the practice has not got phenomenal response yet the investors […]
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Track Offline Objectives: Optimize Online Standard for Best Results
Measurability is every digital marketers dream as the drive towards measurability has led to the birth of entire industries. First ad servers, then web analytics packages and then attribution vendors and is you have bulky budget to spend with a […]
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5 Simple Tips to Start With StumbleUpon
It’s known that the majority of small business owners and leaders are focused on Facebook, Twitter and LinkedIn as the primary social media sites to promote their services and products. May be they are right, but one site that is […]
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Content Promotion: Best Practices to influence B2B Marketing
Content Promotion is an important part of any B2B marketing strategy, as the content that is created is only valuable if the right audience is actually seeing it, reading it and most importantly sharing it. Creating good content alone cannot […]
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7 Contextual Advertising Tips To Power Your Campaign
Search engine marketing is on the rampage with more and more companies aggressively bidding on highly targeted keywords and more and more Google shareholders laughing all the way to the bank. And within the great algorithmic confines of SEM one […]
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Contest Marketing: The New Theory for Creating Brand Buzz
Starting your business gives a lot to think about and delay is expected with countless issues to be taken care of, creating an exclusive brand lurks somewhere in your hindsight but takes helluva of time to get implemented. Contest Marketing […]
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2013!! Import New Ways To Keep Your Customers Happy!
Its 2013 and still Pareto's principle holds true, just a refresh 80% of your business comes from 20% of your customers. Knowing that only a small amount of customers keep your business sailing smooth, it is prudent to import new [...] Read more -
Ending The Dilemma Of Lapsed Email Subscribers
Lapsed email subscribers are the biggest dilemma for any marketer today. The decision of which contacts should be kept and which ones should be deleted from the list depends completely on your current business propositions and future plan of expansion but […]
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Drip Marketing: What & What-NOT To Do When Trying To Ride The Wave
With the internet throwing up a plethora of new advertising channels and engagement avenues, it’s time to take a look at what you need to do in order to stay at the top of your game. One way to keep […]
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