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- Jan 08
- John Duff
Role To Play: Sales Development Rep in B2B Marketing
Every experienced marketer would commit on the synthesis that should exist between Sales and Marketing to build a dynamic performing revenue generating business. And to accomplish this, one of the important role to play is that of a Sales development […]
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- Jan 08
- John Duff
Ruining Email Marketing Show: 10 Spoilers and Their Treatment
So is your business missing the mark on your email marketing campaign? Why is your email not able to generate desired effect? The reasons can vary from bad email contacts to unprofessionally designed email format. Similarly let’s discuss 10 brief […]
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- Jan 08
- John Duff
8 C’s of Wonder – Get Maximum return on Every Dollar Spent
Yes this is true and can happen to you. You just need to have a strategy by properly synchronising 8 C’s of wonder and receiving the maximum on every dollar spent. Counting all my experience into digital marketing efforts optimizing […]
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- Jan 08
- John Duff
Referral Marketing
1. For optimum results, your referral program should focus on delivering you leads from several channels simultaneously. However, setting up such a system will require you to dabble in a host of lead generation portals including social media, bookmarking, etc. […]
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- Jan 08
- John Duff
Recession Marketing
Recessions can be a little daunting to the average business owner. Especially when you watch seemingly sound financial giants totter and fall leaving a wake of creditors and repossessed homes in their wake. However, recession don’t call for a loss […]
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- Jan 08
- John Duff
Promotional Content for Marketers
Recently, a survey was conducted by marketing Sherpa where it revealed the perception of technology buyers for email-offer content. Along with, there was another survey where the same question was being asked to B2B marketers, based on what they believed […]
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- Jan 08
- John Duff
Prolonged B2B Sales Cycle – New Dare Test for Marketers
An effective survey conducted across U.S. by Crain’s, a leading B2B magazine conveyed results that the sales cycle of most B2B companies has prolonged, increasing pressure on the marketing organizations to boost brand awareness that would help deliver leads and […]
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- Jan 08
- John Duff
Paid Placement Strategy
Sponsored listings or paid placement refer to a search engine advertising portal that allows marketers to place ads or listings on the SERP of given search engine for a fee. By bidding on specific keywords, marketers have text ads displayed […]
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- Jan 08
- John Duff
On Page Optimization
When it comes to SEO, there is no way to over-emphasis the importance and need for on-page optimization. Thousands of high-quality backlinks mean nothing, if a search engine crawler can’t relate your page to your targeted search keywords. That’s why […]
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- Jan 08
- John Duff
Online Marketing
The web is growing at a phenomenal rate and marketers done really have a choice any more when it comes to creating an online campaign. But, strangely quite a few companies resist the tide of innovation and refuse to place […]
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