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B2B Marketing Strategies: Fix Your Mistakes
B2B marketing is no less than gambling. It comes with unique challenges, but if it is done properly then rewards are not far away. Success doesn't come instantly, that is for sure. That's why it's a wait and watch process [...] Read more -
B2B Marketing Event: The Old Has Not Lost The Hope!!
B2B marketers are running the risk of taking face to face interaction to a back seat and get more involved in the world of online interaction. But event marketing has not lost all hope and there is great deal of […]
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7 Smart Marketing Tips to Convert Leads into Sales
Here are 7 marketing tips for brilliantly converting your leads to conversions. 1. Set Goals and Pay Attention to Conversion Rates If you are unversed in sales sphere and are exploring ways to knock doors of the prospective leads, then […]
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Web 2.0 For The Mobile Marketer
Web 2.0, a phrase coined by O’Reilly Media in 2004, refers to a perceived second-generation of Web-based services – such as social networking sites, wikis and communication tools – that emphasize online collaboration and sharing among users. Web 2.0 websites […]
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Webinar: Make it Your Marketing Friend
If you want to bring in more business, then which way you want to go? First option would be running after the people and convincing them, and second make the business come to you. I guess second one is preferable! […]
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Why Outbound Marketing Is On The Wane
Television commercials, radio commercials, print advertisements, direct mail, telemarketing and trade shows used to be an effective method to reach customers. These methods, known as outbound marketing, would push out self-promotional content in the hope of attracting new business. Then […]
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Viral Marketing – 5 Ways To Create Killer Content!
When you decide to go viral, content is, without a doubt, king! You must create priceless content that does more than simply engage a reader – it’s got to make them want to spread it around, because honestly, you spread […]
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ComScore Video Metrix: Google Rules!
Internet analytics company comScore has just released the latest data from its Video Metrix service, a comprehensive viewing intelligence platform that provides transparent and end-to-end video measurement in the online video marketplace. The data that was released last month showed […]
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6 Undisclosed Truths of Successful Leaders
First of all very thanks to all of you for reading and giving tremendous response to my previous article; Your response made me feel that leadership and leading a team is one of the biggest challenges for any company. So, […]
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Transactional Selling Vs. Consultative Selling: 4 Key Differentiators
So all you slightly over-eager sales reps out there, here you go: I give you the definitive guide to differentiating transactional and consultative sales. 1. How They Buy Transactional customers make up the vast majority of one-time purchases and a […]
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