DataCon 2017

Using real-world case studies, speakers will show what tools can be used for executing data-driven marketing strategies to boost your sales. Participants at DataCon 2017 will leave armed with new tools to transform their businesses and connections to organizations that can help them in the journey.

DataCon 2017 will be focusing on the key areas of:

• Data-driven marketing approaches for 2017
• The Role of Account Profiling in ABM
• Why is B2B Account Profiling crucial nowadays?
• Advances in database marketing strategies
• Integrated approaches to harness customer data
• Foster data into becoming the essence of your marketing strategy
• Enhance your ROI by building a successful data strategy
• Challenges and limitation of database marketing