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- Jan 08
- John Duff
Online Marketing
The web is growing at a phenomenal rate and marketers done really have a choice any more when it comes to creating an online campaign. But, strangely quite a few companies resist the tide of innovation and refuse to place […]
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- Jan 08
- John Duff
Online Advertising Trends
With the world economy in a fairly fragile state, more and more marketers are looking for ways to get the most bangs out of their buck while creating an advertising model with predictable ROI. The internet, being a global network […]
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- Jan 08
- John Duff
New Year with New Trends
Plenty of predictions are flying around this time of year, and every websites are placing their thoughts and strategies for 2013. But seriously, which are the most important and what is making buzz for the current? Well, after all the […]
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- Jan 08
- John Duff
Mystifying Start Up Names
So it’s not enough to have a business plan. In practice, vision is only one part of the equation coming up with mystifying start up names that is unique, impressive and relates to the consumers in the instance they utter […]
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- Jan 08
- John Duff
Multi Channel Marketing
When using an MCM strategy, the biggest returns you're likely to see are in terms of efficiency and customer interaction, while the most obvious benefits remain an increase in your customer base and the ability to target a wider swathe [...] Read more -
- Jan 08
- John Duff
Microsite Building Steps
A website generally has a whole lot of information to deliver – you’ve got to display company literature, product and services categories, resources, a blog, FAQs, etc. With a website, it’s a combination of all these touch points and your […]
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- Jan 08
- John Duff
The 6 Most Meaningful Metrics In B2B Social Media
Given the storm social media marketing has thrown up over the past year, it’s no surprise that many folks have dived in head first without gaining a solid idea of what they’re supposed to be doing. This problem is compounded […]
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- Jan 08
- John Duff
Managing Brand Reputation
It’s been a while when marketers try to track the existence of brand prominence. BRM is a primitive concept with organizations seriously considering the term and renaming it as PR and word-of-mouth marketing. However the scenario has changed fundamentally since […]
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- Jan 08
- John Duff
Leadership for B2B
From last few weeks I have been indulged with so many B2B companies and tried my level best to get the tools and techniques where they are lacking. Interestingly, I found something that I was not expecting. Well, that is […]
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- Jan 08
- John Duff
Know Your Customer
If you are into the business, then, it’s obvious that your prime goal will be to generate more revenue for your business. Obviously the goal of any marketing campaign in any medium is to generate more revenue for the business. […]
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