Article - page 15

- Jan 08
- John Duff
Microsite Building Steps
- Microsite Building, Microsite Developmen
A website generally has a whole lot of information to deliver – you’ve got to display company literature, product and services categories, resources, a blog, FAQs, etc. With a website, it’s a combination of all these touch points and your […]
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- Jan 08
- John Duff
The 6 Most Meaningful Metrics In B2B Social Media
- Social Media Metrics, Social Media Tips
Given the storm social media marketing has thrown up over the past year, it’s no surprise that many folks have dived in head first without gaining a solid idea of what they’re supposed to be doing. This problem is compounded […]
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- Jan 08
- John Duff
Managing Brand Reputation
- Brand Management, Brand Reputation, Branding, Brnad Building, Buil a Brand, Business Brand
It’s been a while when marketers try to track the existence of brand prominence. BRM is a primitive concept with organizations seriously considering the term and renaming it as PR and word-of-mouth marketing. However the scenario has changed fundamentally since […]
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- Jan 08
- John Duff
Leadership for B2B
- Leadership for B2B, Leadership Gap, Leadership Gap in Business
From last few weeks I have been indulged with so many B2B companies and tried my level best to get the tools and techniques where they are lacking. Interestingly, I found something that I was not expecting. Well, that is […]
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- Jan 08
- John Duff
Know Your Customer
- know your client, know your customer, know your customers, Kyc, kyc know your customer, understanding customer, understanding customers
If you are into the business, then, it’s obvious that your prime goal will be to generate more revenue for your business. Obviously the goal of any marketing campaign in any medium is to generate more revenue for the business. […]
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- Jan 08
- John Duff
Keyword Strategies
- Creating Keyword Strategy, Keyword Strategy, Keyword Strategy Techniques
This is not very new that I am talking about strategies. Don’t mind, but yes I am very serious about strategies, as I believe before kick starting any tool to market your business, you need a firm strategy. So this […]
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- Jan 08
- John Duff
Importance of Facebook Landing Page
- Benefits of Facebook Landing Page, Facebook Landing Page, Importance of Facebook Page, Reasons For Facebook Landing Page
The Facebook landing page is likely the first impression the customer will have of your company. Just like any other first impression, you want it to be a positive one so that your company can continue to grow and customers […]
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- Jan 08
- John Duff
How to Win Customers Trust
- Customer Loyalty, Customer Satisfaction, customer trust, get trust, How to win the trust, understand your customer
It’s been long time there is a perception that customers only want to buy from great companies. Marketers promoted products and services with self-important platitudes, such as: We are the leader in the industry. We were founded by the smartest […]
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- Jan 08
- John Duff
Back to the Basics: B2B Companies and Their Goal
In the search of new marketing trends and tools, it's been seen that many B2B companies are slipping from their ethics and goals. Getting traffic to the website, promoting through various tools is great but sometimes it's needed to think [...] Read more
- Jan 08
- John Duff
Attracting The RIGHT Channel Partners: Tips For The Connected Entrepreneur
- Right Channel Partners, Right connection with Entrepreneur
Technology brands thrive and survive off channel partners. In fact for companies like Microsoft, HP and Cisco, a sharp decline in their channel marketing efforts could be catastrophic to their bottom line. But that doesn’t mean that only the big […]
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