Article - page 15

- Jan 08
- John Duff
Paid Placement Strategy
- Google Paid Advertising, Paid Advertising, Paid Online Advertising
Sponsored listings or paid placement refer to a search engine advertising portal that allows marketers to place ads or listings on the SERP of given search engine for a fee. By bidding on specific keywords, marketers have text ads displayed […]
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- Jan 08
- John Duff
On Page Optimization
- On Page Optimization, Page Rank Optimization, Search Engine Position Optimization, Search Page Optimization, SEO Page Optimization, Web Search Optimization
When it comes to SEO, there is no way to over-emphasis the importance and need for on-page optimization. Thousands of high-quality backlinks mean nothing, if a search engine crawler can’t relate your page to your targeted search keywords. That’s why […]
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- Jan 08
- John Duff
Online Marketing
- B2B Online Marketing, business online marketing, online marketing
The web is growing at a phenomenal rate and marketers done really have a choice any more when it comes to creating an online campaign. But, strangely quite a few companies resist the tide of innovation and refuse to place […]
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- Jan 08
- John Duff
Online Advertising Trends
With the world economy in a fairly fragile state, more and more marketers are looking for ways to get the most bangs out of their buck while creating an advertising model with predictable ROI. The internet, being a global network […]
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- Jan 08
- John Duff
New Year with New Trends
- b2b marketing prediction, new trends, new year trends, online marketing, online marketing trends
Plenty of predictions are flying around this time of year, and every websites are placing their thoughts and strategies for 2013. But seriously, which are the most important and what is making buzz for the current? Well, after all the […]
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- Jan 08
- John Duff
Mystifying Start Up Names
- business plan, De-codifying the Process, Mystifying start up names
So it’s not enough to have a business plan. In practice, vision is only one part of the equation coming up with mystifying start up names that is unique, impressive and relates to the consumers in the instance they utter […]
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- Jan 08
- John Duff
Multi Channel Marketing
- Assimilating strategy, MCM strategy, multi channel marketing, multi channel marketing strategy, multi-channel engagement strategy
When using an MCM strategy, the biggest returns you're likely to see are in terms of efficiency and customer interaction, while the most obvious benefits remain an increase in your customer base and the ability to target a wider swathe [...] Read more
- Jan 08
- John Duff
Microsite Building Steps
- Microsite Building, Microsite Developmen
A website generally has a whole lot of information to deliver – you’ve got to display company literature, product and services categories, resources, a blog, FAQs, etc. With a website, it’s a combination of all these touch points and your […]
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- Jan 08
- John Duff
The 6 Most Meaningful Metrics In B2B Social Media
- Social Media Metrics, Social Media Tips
Given the storm social media marketing has thrown up over the past year, it’s no surprise that many folks have dived in head first without gaining a solid idea of what they’re supposed to be doing. This problem is compounded […]
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- Jan 08
- John Duff
Managing Brand Reputation
- Brand Management, Brand Reputation, Branding, Brnad Building, Buil a Brand, Business Brand
It’s been a while when marketers try to track the existence of brand prominence. BRM is a primitive concept with organizations seriously considering the term and renaming it as PR and word-of-mouth marketing. However the scenario has changed fundamentally since […]
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