{"id":79821,"date":"2023-01-23T06:09:20","date_gmt":"2023-01-23T10:09:20","guid":{"rendered":"https:\/\/www.thomsondata.com\/blog\/?p=79821"},"modified":"2024-12-03T06:01:44","modified_gmt":"2024-12-03T10:01:44","slug":"data-driven-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/","title":{"rendered":"Data Driven Marketing Strategies for Business Growth"},"content":{"rendered":"<p>Data has become the cornerstone of modern B2B marketing.<\/p>\n<p>Around 40% of brands opt for <strong>data driven marketing strategies, <\/strong>and 88% of marketers use data obtained from third-party channels to enhance their understanding of the audience. It comes with the power to make your marketing tactics accurate and productive.<\/p>\n<p>With a data-backed approach, marketers take assumptions out of the picture and make evidence-based projections. These help them understand customers, foresee their concerns, and improve their experience strategically. Once they have the necessary information, they can enhance marketing and business outcomes.<\/p>\n<p>But what does data driven marketing entail?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_67_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/#What_is_Data_Driven_Marketing_Benefits_of_Data_Driven_Marketing\" title=\"What is Data Driven Marketing? Benefits of Data Driven Marketing\">What is Data Driven Marketing? Benefits of Data Driven Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/#1_Reach_the_Right_Audience_Segment\" title=\"1. Reach the Right Audience Segment\">1. Reach the Right Audience Segment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/#2_Provide_Value_to_Your_Customers\" title=\"2. Provide Value to Your Customers\">2. Provide Value to Your Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/#3_Identify_What_Works_and_What_Doesnt\" title=\"3. Identify What Works and What Doesn\u2019t\">3. Identify What Works and What Doesn\u2019t<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/#4_Use_the_Best_Channels_for_Marketing\" title=\"4. Use the Best Channels for Marketing\">4. Use the Best Channels for Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/#5_Make_The_Right_Use_of_Advertising_Budget\" title=\"5. Make The Right Use of Advertising Budget\">5. Make The Right Use of Advertising Budget<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/#Strategies_for_Data_Driven_Marketing\" title=\"Strategies for Data Driven Marketing\">Strategies for Data Driven Marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/#1_Segment_your_Audience_For_Maximized_Outcomes\" title=\"1. Segment your Audience For Maximized Outcomes\">1. Segment your Audience For Maximized Outcomes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/#2_Develop_Personalized_Email_Campaigns\" title=\"2. Develop Personalized Email Campaigns\">2. Develop Personalized Email Campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/#3_Take_Advantage_of_Predictive_Analysis\" title=\"3. Take Advantage of Predictive Analysis\">3. Take Advantage of Predictive Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/#4_Apply_Data_For_Effective_Retargeting_Marketing\" title=\"4. Apply Data For Effective Retargeting Marketing\">4. Apply Data For Effective Retargeting Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/#5_Harness_the_Power_of_Data_Driven_Website_Chat\" title=\"5. Harness the Power of Data Driven Website Chat\">5. Harness the Power of Data Driven Website Chat<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/#6_Figure_Out_Who_is_Talking_About_You\" title=\"6. Figure Out Who is Talking About You\">6. Figure Out Who is Talking About You<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.thomsondata.com\/blog\/data-driven-marketing-strategies\/#Wrapping_it_Up\" title=\"Wrapping it Up\">Wrapping it Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Data_Driven_Marketing_Benefits_of_Data_Driven_Marketing\"><\/span>What is Data Driven Marketing? Benefits of Data Driven Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Data driven marketing is an approach to building strategies for brand communication based on big data analysis. This analysis provides detailed insights into the business&#8217;s ideal market segment, audience base, specific consumer needs, behavior, and preferences. With that information, companies improve brand perception and customer experience.<\/p>\n<p>Marketers who use data driven strategies significantly expand the likelihood that their prospective customers will take the desired action. This includes making a purchase, registering for a webinar, clicking on a specific advertisement, etc.<\/p>\n<p>Data driven strategies also pave the way for highly targeted engagement and better conversion rates for the highest possible return on investment (ROI).<\/p>\n<p>To elaborate, some of the positives of implementing <strong>data driven marketing strategies<\/strong> for your business are as follows:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Reach_the_Right_Audience_Segment\"><\/span>1. Reach the Right Audience Segment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Determining your ideal audience segment is immensely important to drive traffic toward your brand and expanding engagement. With data driven marketing, your first step is to collect data on the ideal audience and analyze it for valuable information on prospects.<\/p>\n<p>Insights derived from the CRM, for instance, help to increase a marketer&#8217;s competency to predict customer&#8217;s online habits and interaction with your content.<\/p>\n<p>You find prospects who will enter your sales funnel and convert into loyal customers.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Provide_Value_to_Your_Customers\"><\/span>2. Provide Value to Your Customers<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Around <a href=\"https:\/\/www.wunderkind.co\/blog\/article\/smarterhq-wunderkind-audiences\/\" target=\"_blank\" rel=\"nofollow noopener\">70% of millennials<\/a> feel frustrated with brands sharing irrelevant emails. While you might think your email is to the point, your audience might share a different opinion.<\/p>\n<p>However, B2B businesses can easily take out the guesswork by diving into analytics. It helps to determine what type of messaging and content pieces \u2013 visual or textual- resonate with your audience. To that end, you develop targeted content that users prefer to engage and respond to.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Identify_What_Works_and_What_Doesnt\"><\/span>3. Identify What Works and What Doesn\u2019t<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Data driven marketing further helps pinpoint the content leading prospects into the sales funnel and away from the same. Moreover, you have a fact-based assessment of your strategy and campaign performance.<\/p>\n<p>On that note, when you\u2019re wholly aware of what\u2019s working and what\u2019s not, it helps to make better decisions on where to locate the budget and time of your team.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Use_the_Best_Channels_for_Marketing\"><\/span>4. Use the Best Channels for Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>With marketing automation and data analytics tools, marketers can learn from which sources people came to know about their business or brand. This also works to inform about the social media platforms and websites each consumer visits frequently as well as the times and days a user can be found on them.<\/p>\n<p>Using this information, you can figure out the best channels for your promotional campaigns and launch them at the right time.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Make_The_Right_Use_of_Advertising_Budget\"><\/span>5. Make The Right Use of Advertising Budget<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since data driven marketing is based on customer data and insights, it also helps to determine which advertising investment delivers positive outcomes. This is achieved by assessing the buyer\u2019s journey with unified marketing measurement that integrates marketing analytics and attribution models to provide a comprehensive view of the performance of marketing campaigns.<\/p>\n<p>To that end, you understand the impact of your efforts on the sales cycle and results delivered by different channels and touchpoints.<\/p>\n<p>It gives a clear picture of what moves consumers into the sales funnel to allocate the adverting budget on marketing tactics and channels that delivers maximum results.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Strategies_for_Data_Driven_Marketing\"><\/span>Strategies for Data Driven Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are five <strong>data driven <\/strong><strong>marketing strategies<\/strong> that help marketers secure a customer\u2019s attention and generate desired results.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Segment_your_Audience_For_Maximized_Outcomes\"><\/span>1. Segment your Audience For Maximized Outcomes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"border: 1px solid gray; margin: 0 auto;\" src=\"https:\/\/www.thomsondata.com\/blog\/wp-content\/uploads\/2023\/02\/segment-your-audience-for-maximized-outcomes.webp\" alt=\"&quot;segment\" \/><\/p>\n<p>An important data driven strategy is to segment your audience base. This helps with other aspects of data driven marketing \u2013 email, social media, and direct mailing.<\/p>\n<p>Not every member of your audience segment is to be considered equal. There are different consumer groups within a segment, and you must define them for targeted messaging.<\/p>\n<p>For instance, if you are a SaaS development firm, you\u2019d need to identify specific consumer groups for your products.<\/p>\n<p>Having said that, numerous ways exist to categorize your audience. They can be differentiated based on the basic profile, such as gender or location. Or they can be segmented based on technographic or demographic details.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Develop_Personalized_Email_Campaigns\"><\/span>2. Develop Personalized Email Campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"border: 1px solid gray; margin: 0 auto;\" src=\"https:\/\/www.thomsondata.com\/blog\/wp-content\/uploads\/2023\/02\/develop-personalized-email-campaigns.webp\" alt=\"develop personalized email campaigns\" \/><\/p>\n<p>Email marketing is deemed to be the most effective marketing method considering around 4 billion email users exist. Unfortunately, not every email shared by marketers gets opened. It is because the content is usually impersonal and irrelevant to the recipient.<\/p>\n<p>Personalizing your email campaigns is the key to accelerating open and click-through rates and increasing your ROI and revenue. Studies have indicated that emails with personalized subject lines, such as the person\u2019s name, are <a href=\"https:\/\/www.campaignmonitor.com\/resources\/guides\/email-marketing-new-rules\/\" target=\"_blank\" rel=\"nofollow noopener\">26% more likely to be clicked on<\/a>. Companies can <a href=\"https:\/\/insight.venturebeat.com\/email-personalization-practitioner-guide\" target=\"_blank\" rel=\"nofollow noopener\">secure 5.7 times more revenue<\/a> in emails that employ personalization. Personalized emails make more sense to subscribers as marketers use specific subscriber information to provide offers relevant to their interests.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Take_Advantage_of_Predictive_Analysis\"><\/span>3. Take Advantage of Predictive Analysis<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"border: 1px solid gray; margin: 0 auto;\" src=\"https:\/\/www.thomsondata.com\/blog\/wp-content\/uploads\/2023\/02\/take-advantage-of-predictive-analysis.webp\" alt=\"take advantage of predictive analysis\" \/><\/p>\n<p>Another <strong>data driven marketing strategy<\/strong> involves using predictive analytics to help companies pinpoint behavior patterns in the data collected on customers. The patterns give insights into which customers will convert into qualified leads. Predictive analytics uses statistical algorithms and machine learning techniques to determine the customer\u2019s future actions.<\/p>\n<p>Moreover, it gives organizations a glimpse into which marketing actions will succeed and which industry trends will positively impact marketing efforts.<\/p>\n<p>To that end, marketers can understand how the customer will reach their specific campaign when launched. They can use shifts in demographics to ascertain whether the current marketing mix will attract consumers to purchase.<\/p>\n<p>Simultaneously, by looking back at past metrics, companies can avoid future problems and prevent repeating past mistakes.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Apply_Data_For_Effective_Retargeting_Marketing\"><\/span>4. Apply Data For Effective Retargeting Marketing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"border: 1px solid gray; margin: 0 auto;\" src=\"https:\/\/www.thomsondata.com\/blog\/wp-content\/uploads\/2023\/02\/apply-data-for-effective-retargeting-marketing.webp\" alt=\"apply data for effective retargeting marketing\" \/><\/p>\n<p>Retargeting is one of the best data-driven marketing strategies because your prospective leads do not convert with the first visit. A site visitor can&#8217;t take the desired action you want in the first instant. Retargeting gives you second, third, and many chances to make a solid impression and influence decisions in your favor.<\/p>\n<p>This <strong>data driven marketing strategy<\/strong> involves targeting those leads who visited your website or showed interest in your advertisement. Customer data enables marketers to resurface those products or services to that customer through email or social media marketing.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Harness_the_Power_of_Data_Driven_Website_Chat\"><\/span>5. Harness the Power of Data Driven Website Chat<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"border: 1px solid gray; margin: 0 auto;\" src=\"https:\/\/www.thomsondata.com\/blog\/wp-content\/uploads\/2023\/02\/harness-the-power-of-data-driven-websitechat.webp\" alt=\"harness the power of data driven websitechat\" \/><\/p>\n<p>Live chat has become a prerequisite for every online business, be it B2B or B2C. However, not every client who visits your website and engages via live chat is worth your time.<\/p>\n<p>With data, you can decide which customers to engage with and how to respond to them.<\/p>\n<p>Whether the person is a frequent website visitor or a first-time viewer, you can figure out who you\u2019re chatting with and respond in a manner suiting their needs.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"6_Figure_Out_Who_is_Talking_About_You\"><\/span>6. Figure Out Who is Talking About You<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter\" style=\"border: 1px solid gray; margin: 0 auto;\" src=\"https:\/\/www.thomsondata.com\/blog\/wp-content\/uploads\/2023\/02\/figure-out-who-is-talking-about-you.webp\" alt=\"figure out who is talking about you\" \/><\/p>\n<p>A great <strong>data driven marketing strategy<\/strong> is using tactics like social listening and social media monitoring. It allows organizations to identify and assess what is being said about their brand, products, competitors, and what\u2019s happening in their industry.<\/p>\n<p>This is also a great way to improve your brand\u2019s online presence and customer support as you monitor a prospect\u2019s real sentiments towards your business. To that end, you immediately learn if there is some significant change in the number of people talking positively about your brand or negatively.<\/p>\n<p>Moreover, social monitoring helps B2B ventures find important creators and thought leaders in their field to collaborate with and promote their offerings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_it_Up\"><\/span>Wrapping it Up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In today\u2019s competitive time, data can make marketing accurate and precise. Incorporating <strong>data driven marketing strategies<\/strong> and learning more about your ideal audience segment will give you a competitive edge. This, in turn, will boost your brand image and loyalty.<\/p>\n<p>With customer data, you can convert simple marketing ideas into personalized messaging that captures the audience&#8217;s attention. Furthermore, it helps send the right message at the right time on the channel your customer is most active. To that end, data driven marketing helps you to better adapt to changing preferences and develop more valuable relationships that help your company secure growth in the market.<\/p>\n<p>Leveraging the above data driven strategies will help you optimize your marketing budget and increase ROI and revenue. Most importantly, you will understand what marketing solutions are working successfully for your business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data has become the cornerstone of modern B2B marketing. Around 40% of brands opt for data driven marketing strategies, and 88% of marketers use data obtained from third-party channels to enhance their understanding of the audience. It comes with the power to make your marketing tactics accurate and productive. With [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":79935,"comment_status":"open","ping_status":"open","sticky":false,"template":"single-articles.php","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1182],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data Driven Marketing Strategies for Business Growth<\/title>\n<meta name=\"description\" content=\"Data driven marketing is built on harnessing data to optimize brand communications. 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