{"id":437,"date":"2016-11-18T07:11:08","date_gmt":"2016-11-18T07:11:08","guid":{"rendered":"https:\/\/www.thomsondata.com\/blog\/?p=437"},"modified":"2022-12-13T01:01:46","modified_gmt":"2022-12-13T05:01:46","slug":"route-tracking-5-metrics-that-every-b2b-marketer-should-track","status":"publish","type":"post","link":"https:\/\/www.thomsondata.com\/blog\/route-tracking-5-metrics-that-every-b2b-marketer-should-track\/","title":{"rendered":"Route Tracking \u2013 5 Metrics That Every B2B Marketer Should Track"},"content":{"rendered":"

Lead generation program, an influencer program, an advertising program and a marketing automation program. Keeping a complete eye on every details of the program you find that all of your programs are doing great. But in the midst of all happy story there lies one problem area: you are reporting on a series of programs. Even though reporting shows you are becoming a better marketer, overall, is progressively improving your company\u2019s position.<\/p>\n

So lets discuss the five metrics that you should track while measuring outside of individual programs and reviewing most programs would show you how you are becoming a better marketer but it won\u2019t show how it is progressively improving your company\u2019s position.<\/p>\n

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