4 Myths That Are Failing Your Email Marketing Campaigns
Email in business is decades old. And the chief chaos with the oldest things is they move with a set of beliefs – pre-conceived notions. Though some of the beliefs are unarguably true, some turn up as ‘not working’ for […]
Read More
How to Target B2B Customers with User-Generated Content Marketing?
Did you know that 93% of consumers find User Generated Content to be helpful when making a purchasing decision? (Source: AdWeek) User Generated Content is the practice wherein your users or clients create content for you, and you just have […]
Read More
5 Smart Ways to Spend Your Extra Year-end Marketing Budget
The mid of December brings a year-end crunch of unfinished businesses for many marketers. Especially for those who are left with an extra unspent marketing budget – that ‘extra’ is worth more than what you think! While utilizing the allocated […]
Read More
SEO Tips for Bloggers – Implement to Complement
SEO or search engine optimization is one such tool that has made bloggers more strict towards not only the choice of words but also the way it is being displayed. Though SEO is constantly changing it is more essential to […]
Read More
Email Response Rates – Best Practices to Improve Efficiency
Email response rates have been the concern of B2B marketers for decades. Spending considerable amount of dollars into formulating a campaign that that is not responded back well or worse, not at all, generally puts marketers back to square one. […]
Read More
Route Tracking – 5 Metrics That Every B2B Marketer Should Track
Lead generation program, an influencer program, an advertising program and a marketing automation program. Keeping a complete eye on every details of the program you find that all of your programs are doing great. But in the midst of all […]
Read More
SEO Intelligence – 5 Search Query Operators Importance
Most SEOs begin their day with research. Even if it’s starting a new project or a Penguin, Panda update – the focus automatically shifts in researching the right keywords for the campaign. At a point in comparison, it may seem […]
Read More
Avoid “Design” Blunders for B2B Marketing Success
No one said that building a website is easy. But when it is the largest project of the year, with tonnes of money at stake, repeating age old mistakes can be a reason for blunder for your B2B marketing success. […]
Read More
How To Reach C-Level Executives Effectively ?
C-level executives are the most wanted and desirable individuals. Most of the marketers keep them on their hit list. But, in between so much of media clutter, a marketer’s message might not stand out and they need much more ways […]
Read More
8 Common Social Media Marketing Mistakes to Avoid
It is an universal truth. Every other person has more than one social networking account as a way to connect with more people, customers and prospects, to drive more promotions. However a poorly managed business social media campaign, can easily backfire […]
Read More