Email Response Rates – Best Practices to Improve Efficiency
Email response rates have been the concern of B2B marketers for decades. Spending considerable amount of dollars into formulating a campaign that that is not responded back well or worse, not at all, generally puts marketers back to square one. […]
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Route Tracking – 5 Metrics That Every B2B Marketer Should Track
Lead generation program, an influencer program, an advertising program and a marketing automation program. Keeping a complete eye on every details of the program you find that all of your programs are doing great. But in the midst of all […]
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SEO Intelligence – 5 Search Query Operators Importance
Most SEOs begin their day with research. Even if it’s starting a new project or a Penguin, Panda update – the focus automatically shifts in researching the right keywords for the campaign. At a point in comparison, it may seem […]
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Avoid “Design” Blunders for B2B Marketing Success
No one said that building a website is easy. But when it is the largest project of the year, with tonnes of money at stake, repeating age old mistakes can be a reason for blunder for your B2B marketing success. […]
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How To Reach C-Level Executives Effectively ?
C-level executives are the most wanted and desirable individuals. Most of the marketers keep them on their hit list. But, in between so much of media clutter, a marketer’s message might not stand out and they need much more ways […]
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8 Common Social Media Marketing Mistakes to Avoid
It is an universal truth. Every other person has more than one social networking account as a way to connect with more people, customers and prospects, to drive more promotions. However a poorly managed business social media campaign, can easily backfire […]
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Facebook Marketing: 7 Mistakes To Avoid
Any business can create a Facebook page, but it takes a lot more than just being on the social network to run a successful marketing campaign. Especially marketing the small business on Facebook is the hottest marketing trend, but recent […]
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7 Strategies for Sensational Segmentation!
Audience segmentation and targeting can go a long way toward creating a more profitable venture. In fact, segmentation is highly recommended because vital trends in customer needs and preferences may not be apparent within when dealing with a generic mass. By breaking down your […]
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Email Marketing: A Small Business’s Best Friend
With all the hype around social media strategy, email marketing is often neglected by B2B marketers. Though email marketing is something of a token of yesteryear, it holds a prominent part of the small business marketing toolbox to drive more […]
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6 Top Tips To Make A High Impact Email Subject line
The matter line or the headline of your email marketing is very same to the headline of any newspaper. Like a newspaper headline, the subject lines also perform the same function as a headline by attracting attention and getting your […]
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