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Any business can create a Facebook page, but it takes a lot more than just being on the social network to run a successful marketing campaign. Especially marketing the small business on Facebook is the hottest marketing trend, but recent research shows that only 37% of business is getting new …

Facebook Marketing: 7 Mistakes To Avoid Read More »

Audience segmentation and targeting can go a long way toward creating a more profitable venture. In fact, segmentation is highly recommended because vital trends in customer needs and preferences may not be apparent within when dealing with a generic mass. By breaking down your target market into specific components you can capitalize on these buyer …

7 Strategies for Sensational Segmentation! Read More »

With all the hype around social media strategy, email marketing is often neglected by B2B marketers. Though email marketing is something of a token of yesteryear, it holds a prominent part of the small business marketing toolbox to drive more sales than social media campaigns. A recent study of online …

Email Marketing: A Small Business’s Best Friend Read More »

The matter line or the headline of your email marketing is very same to the headline of any newspaper. Like a newspaper headline, the subject lines also perform the same function as a headline by attracting attention and getting your email content a chance to be read. In recent years, …

6 Top Tips To Make A High Impact Email Subject line Read More »

The bad news is your email contact changes as people in your list change jobs from one company to another. It is impossible for you to know about it. You are in an illusion that your email list is perfect and does not need an update. But you have no …

14 Ideas That Helps In Growing Your Email List Read More »

2015 marked some significant shifts in how local businesses used social media for marketing, many of which continue in 2016. Below are the top seven trends in social media what local businesses can do to get their marketing message out using them. 1. Video Content In 2016, there is a …

The 7 Leading Social Media Trends for 2016 Read More »